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Bon Jovi bundles concert tickets with iTunes downloads

11 June 2007 16:15 by James "Dela" Delahunty | 3 comments

Bon Jovi is bundling a digital iTunes copy of its new album, Lost Highway, with advance tickets for October concerts in Newark, New Jersey. American Express cardholders can use the online presale program from June 12 through June 14 and the general public can use it from June 15 through June 22. On June 23rd, tickets without the bundled downloads will be available.

Those who purchase the tickets will receive a code from Ticketmaster to download "Lost Highway" from iTunes beginning on its June 19 release. The tickets that include the downloads cost $9.99 extra - the price of an album download on iTunes - so its not exactly a promotional offer and will count towards SoundScan and the album's Billboard chart position.

For those fans who have already pre-ordered "Lost Highway" from BonJovi.com or iTunes, Bon Jovi and Ticketmaster have arranged for iTunes to provide a passcode that will enable them to purchase a single presale ticket for $9.99 less without adding the digital album.

The program is similar in concept to past initiatives by Ticketmaster, but this is the first "all-in" presale that bundles together a ticket and a digital album as a single transaction sold via Ticketmaster.com.

Source:
Reuters

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Discuss this article!
borhan9 (AfterDawn Addict) 11 June 2007 16:34
A new interesting method to increase ticket sales and acquire albums at the same time. I am gathering other artists will follow suit. [ + quote]
akaangus (Member) 11 June 2007 18:35
Quote: American Express cardholders can use the online presale program from June 12 through June 14 and the general public can use it from June 15 through June 22. On June 23rd, tickets without the bundled downloads will be available. So... if you actually want a ticket you also need to get a shitty quality DRM filled album for the price it would cost to buy it? Pretty bad deal [ + quote]
Unfocused (Member) 30 July 2007 23:40
Funny how it these older bands that are being innovative with the newer technologies. [ + quote]