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Google promises InVideo ads only with creator approval

25 August 2007 6:43 by Rich "vurbal" Fiscus | 7 comments

Google says that content makers will have control over which videos have ads overlaid on them when they get posted to viral video site YouTube.

They want to get more feedback on the advertising they've just recently added to some videos. This seems especially important as site visitors threaten to take their viewing somewhere ellse - and right now there are a lot of somewhere else video sites popping up.

Only videos from content creators that have signed up for the advertising scheme, called InVideo, will host ads, leaving the majority of videos on YouTube free of the overlays, a Google spokesman said today. Advertisers will still be able to reach a large audience through YouTube videos even if the company places ads in only a small portion of videos.

"And our users are not shy about telling us what they like and what they don't, so it behooves us to be careful," said Shashi Seth, YouTube group product manager, in an e-mailed statement.

YouTube's problem right now is the same as countless other video sites. They have to find a revenue stream somewhere in their service, and advertising is the logical place to look.

Source: Computerworld

Permalink to this article

YouTube under fire for Neo-Nazi clips in Germany (28 August 2007)

YouTube adds spark comments from competitors and complaints from customers (23 August 2007)

YouTube tapping Google customers for overlay ads (22 August 2007)

YouTube expects anti-piracy tech in September (27 July 2007)

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Discuss this article!
Unfocused (Member) 25 August 2007 7:33
Wow! They are actualy listening to their users! I just wish other companies would follow this example. [ + quote]
ShoeBark (Junior Member) 25 August 2007 13:14
It's good to know Google still has open ears! [ + quote]
ZippyDSM (AfterDawn Addict) 25 August 2007 19:23
if I get 10% of the profit sure I'll let them advertise on my videos :P [ + quote]
Unfocused (Member) 25 August 2007 19:48
@ZippyDSM You may need more than 10%; Google does seem to be loosing a lot of money since the acquisition of YouTube. [ + quote]
ZippyDSM (AfterDawn Addict) 25 August 2007 19:53
*Originally posted by Unfocused:* @ZippyDSM You may need more than 10%; Google does seem to be loosing a lot of money since the acquisition of YouTube. :P FIGHT THE M.A.F.I.A.A. [ + quote]
georgeluv (Member) 26 August 2007 11:14
thank god, its bad enough they dont pay the posters ANYTHING [ + quote]
borhan9 (AfterDawn Addict) 1 September 2007 13:10
I feel that the producers of the videos that have previews of films posted on Google should only have the ads added to the videos. [ + quote]