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KickApps announces web video support for iPhone browser

27 August 2007 17:39 by James "Dela" Delahunty | 2 comments

KickApps Corporation has announced that videos uploaded to KickApps-powered social media sites can be viewed on the iPhone using the Safari web browser. Most videos on social networks utilize the Flash format, however the iPhone's Safari web browser is only compatible with the Quicktime video player (videos formatted with the H.264 codec), so iPhone users are unable to view those videos other than through special downloaded client applications.

The latest version of the KickApps platform automatically converts all uploaded videos to both H.264 and Flash formats. When a user plays a video, KickApps instantly detects which format is required and delivers the video via a compatible video player; in the case of the iPhone, videos accessed through its Safari browser are displayed via Quicktime.

By optimizing their sites for the device's 3.5 inch widescreen display, publishers and developers can ensure the best possible viewing experience for iPhone users. For example, rather than presenting video search results in a typical five across thumbnail layout, KickApps affiliates can use CSS styling to present the images in a scrollable, singular column.

"Our platform is driven largely by the goal of eliminating barriers of entry to social media," said Alex Blum, CEO of KickApps. "By supporting the iPhone browser, we�re providing our affiliates and their audiences with the flexibility to deliver and consume online video via one of the most exciting and innovative mobile devices on the market today."

Source:
Press Release

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Discuss this article!
Unfocused (Junior Member) 29 August 2007 18:11
*Quote:* By optimizing their sites for the device's 3.5 inch widescreen display, publishers and developers can ensure the best possible viewing experience for iPhone users. Wouldn't it be better for them to tailer their offering to all users (well, at least most) accessing the media from a computer as opposed to setting it up for the iPhone user in mind? [ + quote]
borhan9 (AfterDawn Addict) 2 September 2007 14:05
This is just another feature that can work with iphone. [ + quote]