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Sony uses IFA to boast about Blu-ray sales

31 August 2007 8:38 by Andre "DVDBack23" Yoskowitz | 34 comments

Sony uses IFA to boast about Blu-ray sales At the recent IFA consumer electronics show in Berlin, Sony Pictures Home Entertainment used the show to boast about the company's Blu-ray movie sales across the world.

According to the company, sales for the studio's movies were near one million in North America and approaching 250,000 in Europe.

The numbers, although still small, are impressive considering Blu-ray movie sales only surpassed the million mark total in April. Sony expects there to be a sales boost at the end of October however when the Spider-Man trilogy gets released.

“These sales milestones across the world illuminate the positive reception from retailers and consumers alike for Blu-ray,”
said David Bishop, president of Sony Pictures Home Entertainment. “Our strong fourth quarter line-up will underscore the confidence in this format.”

Sony also took time to reiterate that Blu-ray "software now accounts for 69 percent of the total high-definition market in Europe." Although that number may seem overwhelming, many reports have put Blu-ray hardware at 90-95 percent of the market when including the PlayStation 3 thus making the 69 percent no longer so overwhelming.

Although Sony and the Blu-ray camp will be having blockbusters such as Spider-Man, POTC 3, and Ratatouille coming for the holidays, the HD DVD camp has been quietly and not-so quietly getting victories including signing Paramount and Dreamworks to exclusivity deals.

Source:
Dailytech


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    Discuss this article!  There are more user comments available, read them here
    DC5R (Newbie) 31 August 2007 10:29 Send private message to this user   
    Quote:
    Originally posted by DC5R:
    And once again Hughjars around the outside leading by a nose with more of his normal garbage fluff for the world to see. Do you have to see your name and words to feel better about yourself?
    Does it ever get old to keep shoveling the same shite day in and day out?
    - How about instead of the ridiculous personal attacks you concentrate on what was said, huh?

    How many sold PS3s are there in the world huh?

    3.7 million, 4 million, 5 million or is it 6 million?

    To how many HD DVD players?
    200,000 plus another 200,000 XBox 360 HD DVD add-on drives?

    We know from figures recently released that Blu-ray has sold 2.2 million discs to HD DVD's 1.5 million.
    http://www.switched.com/2007/08/16/blu-r...-format-battle/

    You do the maths.....Viacom/Paramount certainly did .....and dumped Blu-ray because of it. :D
    How many people, I guess all 3.7~6 million bought the PS3 exclusively for watching BD...dream on and keep thinking such. Some people that own a PS3 might not even have a screen capable of displaying 1080P so maybe they are not purchasing BD movies, ever think of that instead of BD sucks because it doesn't sell in proportion to the amount of BD players that are out there.

    Personal attack, well why don't you stop shoveling the same garbage day in and day out? It's childish at best, oh was that a personal attack also? Damn somebody spank my bottom because hughjars felt attacked. I feel attacked when everyday I come on this board, sure enough there are your replies with the same thing said from the day before, the week before and the month before. Always the same garbage. You can't go a day, hell 2 days without posting on this site with your fanboyism comments, what are you a fanboy of you may ask, if you have to ask then you truly are clueless.

    This message has been edited since posting. Last time this message was edited on 31 August 2007 10:32

    hughjars (Inactive) 31 August 2007 10:35 Send private message to this user   
    Originally posted by 24Lover:
    Bluray winning now but that could change.
    - It's just a matter of time.

    The higher attachment rates HD DVD enjoys will come into play very soon.

    Anyone looking at what is going on can see this.

    Viacom/Paramount certainly did.

    DC5R

    Cry me a river.

    "Fanboy". LMAO.

    It's a debating board. Get used to it.

    I'm sure the Sony/PS3/BD fanclub will be along soon to provide the kind of comment you like.
    DC5R (Newbie) 31 August 2007 10:39 Send private message to this user   
    Quote:
    Originally posted by 24Lover:
    Bluray winning now but that could change.
    - It's just a matter of time.

    The higher attachment rates HD DVD enjoys will come into play very soon.

    Anyone looking at what is going on can see this.

    Viacom/Paramount certainly did.

    DC5R

    Cry me a river.

    "Fanboy". LMAO.

    It's a debating board. Get used to it.

    I'm sure the Sony/PS3/BD fanclub will be along soon to provide the kind of comment you like.
    You are a fanboy of hatred towards Sony, just as you like to call people Sony fanboys. Accept it, the pot calling the kettle black. How is it debating when you're just so hypocritical. Any article that comes up with Sony in the title somewhere, you have to post your meaningless hate. If you don't like something, stay away from it. Do you think you are some sort of messiah and going to change the minds of the many sheep that roam about? I don't like reading your comments, but unfortunately I can't block them or I would and I like to read the news articles and see what people have to say, but for phucks sake, do you have anything else to say besides the same shite you pollute the boards with every single day? I'll cry you an ocean if you will do some of us a favor, jump in and drown.

    This message has been edited since posting. Last time this message was edited on 31 August 2007 10:44

    morguex (Inactive) 31 August 2007 11:17 Send private message to this user   
    1st thing, @riotard, just because someone buys a standalone unit dosen't make them an idiot, some people just wanna pop in a flick and watch it. Not everyone plays video games (and no I don,t own a blu-ray player, if thats what your thinking)
    2nd, As I've posted before in other forums, I'm really tired of this blu-ray vs hd-dvd thing, by time all is said and done there will be something else.

    Peace all
    lawndog (Member) 31 August 2007 11:24 Send private message to this user   
    just curious, whos the porn industry going with HD or Blu-ray. Why some of you may ask?? Beta Max. I may have my facts messed up, but didn't Beta Max (Sony *cough*) lose that because the porn industry went VHS instead of beta. Just a thought
    LD
    hughjars (Inactive) 31 August 2007 11:51 Send private message to this user   
    Originally posted by DC5R:
    You are a fanboy of hatred towards Sony
    - That's the most laughable comment of them all.

    Yeah of course, anyone who puts a counter-point & challenges the torrent of Sony/Blu-ray PR propaganda & outright lies (especially wehen it comes to their claims about HD DVD) must "hate" that consumer electronics corporation.

    I guess the flip side of such ludicrous notions is that you 'love' some of them.

    Pathetic.
    But sadly so true to type.

    Originally posted by lawndog:
    just curious, whos the porn industry going with HD or Blu-ray.
    - All of the US porno industry studios have gone HD DVD.

    The single exception is 'Vivid' who eventally found someone to do the replication for them.
    They have said they will try out a couple of Blu-ray titles to see how it goes.
    They also produce HD DVD titles so at best 1 US studio is format neutral the rest are HD DVD exclusive.

    But as we know from what Viacom/Paramount had to say Blu-ray production costs a fortune.
    I don't expect them to be 'format neutral' for long.

    Things have moved on since the video tape wars but nevertheless DVD porno is a multi-billion dollar 'industry'.
    joga888 (Newbie) 31 August 2007 13:29 Send private message to this user   
    I don't know about you guys but I personaly think that sony sucks big time I used to have sony dvd players but every time I try to ply a burned movie always said no disc or disc error not a problem with any other players
    jacsac (Member) 31 August 2007 15:11 Send private message to this user   
    Originally posted by hughjars:
    They're getting increasingly desperate.

    Sadly it's all too little far too late.

    There's little to brag about when (depending on the figures you prefer to use) Blu-ray has 15 - 25 times the number of players compared to HD DVD and yet only holds a (shrinking) sales lead of 60:40.

    No wonder Viacom/Paramount dumped the Blu-ray format.
    You are hilarious. Too little too late? But Blu-ray is leading 60/40 in sales. 60% is still 60%. It is still so early to even think about who wins what. You need a bowl load or something because you let $ony get you uptight.
    jimmer (Newbie) 31 August 2007 16:34 Send private message to this user   
    its like the movie "300"
    blu-ray = persian army
    hd-dvd = 300 man(spartan army)

    blu-ray as has way more units out there, but hd-dvd is doing more damage(movie sales) per unit than blu-ray

    when the cheap hd-dvd players arrive, will be similar to the end of the movie when the entire spartan army joins the battle... >_<

    8*)
    Ludikhris (Inactive) 31 August 2007 16:52 Send private message to this user   
    I love this forum. Hughjars you are so outnumbered. People like you first say

    "You can't count PS3 as hardware sales. ITS A VIDEO GAME CONSOLE!"
    to make HD DVD hardware sales look better in comparison.

    Then we here,
    "Well BluRay have sold fifty bajillion units and only outsold HDDVD by double in software sales, so they are going under"

    Seriously, you need to be a politician. Im guessing you would make a great president. Wait, you and the die hard HDDVDers probably are the politicians. That would explain the circles in which you argue yourselves around.

    you've been burned by,
    Ludikhris
    club42 (Member) 31 August 2007 17:59 Send private message to this user   
    If only toshiba and sony made rubber vagina's. Then all of the fan"boys"
    could be preoccupied and make these news threads worth reading again.
    xtago (Newbie) 1 September 2007 1:56 Send private message to this user   
    Quote:
    Originally posted by DC5R:
    And once again Hughjars around the outside leading by a nose with more of his normal garbage fluff for the world to see. Do you have to see your name and words to feel better about yourself?
    Does it ever get old to keep shoveling the same shite day in and day out?
    - How about instead of the ridiculous personal attacks you concentrate on what was said, huh?

    How many sold PS3s are there in the world huh?

    3.7 million, 4 million, 5 million or is it 6 million?

    To how many HD DVD players?
    200,000 plus another 200,000 XBox 360 HD DVD add-on drives?

    PS3 sales are coming up 7 million right now, by March 2008 Sony expect PS3 sales to be higher than XBox 360 sales around the world.

    So 7 million Blu-Ray players (this doesn't include stand alone Blu-Ray players)
    Compared to 400,000 HD-DVD players (This number comes from HD-DVD themselves)

    You work out the ratio.

    You can pick up a Blu-ray player from Amazon for $399USD and 320 pounds in the UK.

    Blu-Ray also have one of the largest DVD cheapie player maker in China, so expect Blu-Ray to drop majorly in price within months.

    As the larger factories can do large quick production runs maybe 50,000 players in 1 week.
    hughjars (Inactive) 1 September 2007 3:43 Send private message to this user   
    No surprises at the (deliberate?) confusion between the 2 points here.

    It is true that HD DVD stand-alones are out-selling Blu-ray stand-alones (in Europe as well as the USA) and it's also true that the PS3 is not a 'stand-alone' high def DVD player.
    That's just a fact.

    The day Toshiba or anyone else makes an HD DVD player that also plays games is the day that you get a comparison with the PS3 numbers included for that kind of player.

    However, that does not exclude or alter the fact that PS3s (a Blu-ray capable machine) have sold in their millions (but rather less than Sony had hoped, no matter what guesses they might make for future sales).
    No-one has denied that
    (despite the rather laughable implications of some).

    If it's 7 million PS3s sold then great, all the better, it simply makes the point even stronger.

    PS3 = Blu-ray is not a winning strategy.
    Too few PS3 owners bother buying Blu-ray movies as we can see with a pathetic attachment rate of less than 1:1.

    The (wholly expected) short-term boost in sales that the Blu-ray format got from this (PS3 = Blu-ray) strategy has led to the situation where anywhere between 15 - 25 times the number of HD DVD players has merely opened a (now shrinking) 60:40 'lead' in movie disc sales.
    Big deal.
    That is not 'good' and it's hardly something to crow about.

    That situaion will only get worse for Blu-ray as HD DVD enters the mainstream mass-market at prices far below anything Blu-ray can compete with.
    The sub $200 HD DVD player is almost here now and sub $150 will be here by X-mas.

    (BTW Chinese component manufacture is nothing new & it's something they all do, check out the insides of the PS3, most if not all of it is Chinese.
    That is not the same as licencing the designs and production of the entire unit to China.
    Anyone who imagines Blu-ray has done the same thing as HD DVD and are expecting a Blu-ray version of the Venturer is just kidding themselves or ignorant of how this works)

    Viacom/Paramount saw this and understood the implications.
    They knew that the expense of Blu-ray production (now that Sony had switched off the subsidy) out-weighed the sligtly higher sales Blui-ray was experiencing in the short-term.
    They also knew that the Blu-ray format itself was unfinished and going to be a big problem......why should they go to the expense and trouble of producing discs with 'profile 1.1' features when not one Blu-ray player on the market can meet those specs?

    It is also a very big blow to Blu-ray that HD DVD now offers the greatest amount of available content, the greatest amount of exclusive content and the largest potential catalogue of movies.

    For those who once claimed 'content is all' then it has to be HD DVD, it is HD DVD that has the most content.

    Hence Viacom/Paramount dumped Blu-ray......and they didn't just go from exclusive to format neutral as had happened before but for the first time a major Hollywood studio actually dumped a format, Blu-ray.

    The fanclub can dismiss this and make up stories about 'bribes' all they like (whilst choosing to ignore the facts about payments made for promote Blu-ray....Target end caps being the most recent and the now expired subsidy on Blu-ray disc production being the largest and most extensive 'bribe' if ever there was) but it makes not the slightest difference in the end, that is how it is.

    I give it 12months until it is even beyond the most blinkered member of the Sony/PS3/Blu-ray fanclub to deny that Blu-ray is a PS3 proprietary format.

    This message has been edited since posting. Last time this message was edited on 1 September 2007 5:30

    xtago (Newbie) 2 September 2007 0:08 Send private message to this user   
    You do know? that 1 million bluray standalone players have also sold in the USA.

    Besides the 7 million PS3's sold as well around the world, each one a Blu-Ray meaning you don't have to buy a PS3 plus a Blu-Ray stand alone player just to play Blu-Ray movies.

    You do understand that, yeah?

    As for the adult video side of things you've broght this up in other topics.

    Vivid the largest Adult studio in the world is Blu-ray, which also runs AVN the Adult Video Network.

    On the 30th of augast 2007
    DVDemon Adopts Blu-ray
    Adult authoring house DVDemon has invested in a fully licensed Blu-ray production line, becoming the first U.S. facility to replicate porn on the Sony-backed high definition format.

    DVDemon head Xtian told AVN that his company's move into the Blu-ray market has been in the works for several months. DVDemon is already gearing up to replicate Anabolic's forthcoming Blu-ray debut, Penetration 13 and expects to work with several other adult Blu-ray titles for fall release.

    "We have received a tremendous number of inquiries about the Blu-ray Disc format," he said. "The tide is turning, and nobody wants to be left out. Blu-ray players are outselling