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NBC, News Corp. finally name joint web venture

1 September 2007 7:54 by Rich "vurbal" Fiscus | 8 comments

After announcing the venture months ago and NBC shutting down another web venture with some of their local affiliates, the video site News Corp. and NBC Universal hope will be a YouTube killer finally got a name: Hulu.

The name selection -- which is surfacing five months after the media giants announced the venture -- is marketable for multiple reasons, said Jason Kilar, the company's CEO. "Objectively, Hulu is short, easy to spell, easy to pronounce, and rhymes with itself."

The site's launch is behind schedule, with a "private beta" launch expected in October. It was originally expected to be running some time this summer.

"Our hope is that Hulu will embody our -- admittedly ambitious -- never-ending mission, which is to help you find and enjoy the world's premier content when, where and how you want it," Kilar added.

Currently, site visitors can see a sample of content that will be available after the launch and they're signing people up for beta testing.

Source: TechNewsWorld

Permalink to this article

Hulu adds 7 new partner websites to deliver streaming video (21 May 2008)

Hulu is now open to the public (12 March 2008)

Veoh adds videos from Hulu (16 January 2008)

NBC online video moves to the Hulu private beta (29 October 2007)

NBC confirms rumors about YouTube channel vanishing (23 October 2007)

NBC pulls plug on YouTube channel (21 October 2007)

NBC has uphill battle selling new site to affiliates (9 July 2007)

NBC to drop broadband venture (5 July 2007)

NBC Universal adds extra networks for online venture (10 June 2007)

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Discuss this article!
ShoeBark (Newbie) 1 September 2007 11:07
Am I going to have to dish out a whopping $4.99 every time I want to view an episode? Pfft. Give it up, NBC. [ + quote]
tleewade (Newbie) 1 September 2007 16:23
you are right no way 4.99 when you can watch for free on tv or copy the tv show.duh [ + quote]
tleewade (Newbie) 1 September 2007 16:29
*Originally posted by tleewade:* you are right no way 4.99 when you can watch for free on tv or copy the tv show.duh i still have a vcr it will copy what i want but i havenot coppied anything in years. havent wanted to.most not even worth copying. [ + quote]
albino92 (Member) 1 September 2007 18:37
At 499 an episode it would be cheaper to be a whole series on dvd and this is why people illegaly download stuff. [ + quote]
ydkjman (Junior Member) 1 September 2007 22:03
It's amazing the timing that this anouncement has come out. Take it along with the crap they are pulling over at iTunes and they say they didn't want higher prices on their content on iTunes. That's a bunch of crap. [ + quote] This message has been edited since posting. Last time this message was edited on 2 September 2007 8:09
duckNrun (Member) 2 September 2007 9:07
mmm.... no pricing scheme listed anywhere on their site, nor do they discuss the video format or resolution they will be offering. Yet they are asking people to sign up for the beta. I guess they are waiting to see the initial demand before they decide how much they are able to rape, ahem I mean charge, the customer. [ + quote]
borhan9 (AfterDawn Addict) 10 September 2007 0:39
no thanxs not intreseted. [ + quote]
albino92 (Member) 10 September 2007 11:50
apple now wants tv shows at 99 cents per episode! That's probably why nbc backed out. [ + quote]