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Matsushita thinks plasma is still superior to LCD

3 September 2007 17:43 by Rich "vurbal" Fiscus | 2 comments

According to plasma manufacturers at the IFA consumer electronics show in Berlin, the technology is still capable of being a contender in the HDTV market.

Research firm iSuppli says LCD TVs outsold plasma by a 4:1 margin last year, and that margin should jump to 7:1 this year.

Matsushita's Panasonic TVs are the best selling in the world, and they're confident they can compete with LCD technology through improving quality, decreasing power consumption, and lowering the price.

Hiro Wada of Panasonic believes that plasma televisions can maintain a market share of at least 30% of flat-screen TVs larger than 37".

"We have a chance because demand for bigger screens is increasing," Wada told Reuters in an interview at IFA. He said Matsushita, which is investing $1.5 billion in a plasma panel factory in Japan.

He points out that while LCD technology has been available commercially for more than 30 years, plasma technology has only been around for 10. Panasonic believes that enough improvements can be made to plasma to make it worth staying number 1 in the market.

Wada also said Panasonic aimed to reduce the power consumption of its sets by about 20 percent per year.

Source: Reuters

Permalink to this article

Panasonic adds 2 new affordable plasmas (6 September 2007)

Samsung and Sony to invest further in S-LCD Corp (2 September 2007)

Sharp introduces ultra thin LCD TVs (23 August 2007)

Vizio tops LCD sales (21 August 2007)

Panasonic prolongs plasma life cycle (20 August 2007)

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Discuss this article!
Unfocused (Member) 4 September 2007 15:49
They need to pump some more information into the consumers. Their is a popular belief out there that the gas in a Plasma leaks and that their is no way to recharge it. This is some Myth Busters stuff here. Even when the information is so far fetched that it can not be true, people will believe it if they hear it enough times. [ + quote]
borhan9 (AfterDawn Addict) 10 September 2007 15:04
Again this is music to my ears of being a new LCD owner and my Sony LCD tv is a great purchase. [ + quote]