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Philips demos 3D VOD at IBC

8 September 2007 19:55 by James "Dela" Delahunty | 2 comments

Along with eventIS, Philips has successfully completed testing of 3D video-on-demand (VoD) using eventIS metadata systems and Philips 3D displays. This proves that the new 3D video format, based on 2D-plus-depth, can easily be integrated into existing media distribution and management systems such as video-on-demand via cable, satellite, Internet or terrestrial broadcasting.

3D-TV could become the next big thing in television, showing the world as it really is and making content richer, more immersive, and more exciting for the viewer. Recent developments in 3D screens has scraped the need for special glasses to view the content. Earlier this year Deutsche Telekom and Philips demonstrated interactive 3D applications like movies, home shopping and online games.

In the IBC demo, eventIS make use of a library that consists of 3D animated, stereoscopic and 2D-to-3D converted videos. eventIS metadata management systems are used by major European VoD operators. They automate the complete VoD flow from subscriber requests, to video assets management and monetization.

"Easy distribution of any 3D content over existing infrastructures will be a key success factor for 3D-TV," says Jos Swillens, CEO of Philips 3D Solutions. "The 3D format known as 2D-plus-depth is now standardized in MPEG, and offers the flexibility to deliver a high-quality 3D viewing experience with minimal bandwidth requirements."

"Experiencing TV content at its most immersive and realistic is not a distant prospect, but is already a reality through 3D VoD," says Erwin van Dommelen, CEO at eventIS. "The combination of exciting 3D content and 3D displays is the new way to experience high-impact digital TV content on demand."

Source:
Press Release

Permalink to this article

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Discuss this article!
borhan9 (AfterDawn Addict) 11 September 2007 2:22
go phillips :D [ + quote]
benbnk (Newbie) 17 September 2007 9:58
Is this like the Samsung 3D displays or a different technology? [ + quote]