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CBS is happy to keep selling television shows through iTunes

18 September 2007 18:54 by Rich "vurbal" Fiscus | 1 comment

Apparently at least one television provider isn't concerned about Apple's iTunes pricing. "We like our relationship with iTunes." CBS CEO Les Moonves said on Tuesday.

He also commented on Hulu, the joint venture between News Corp. and NBC Universal which will provide online video, saying "I love Peter Chernin and Jeff Zucker. They're both very smart, but I don't like to consult with them on what to do with my programming."

Although flexible pricing is almost universally being seen as a point of contention between music labels and Apple, television shows are different because downloads aren't threatening to replace watching TV, or at least a DVR, and renting or buying DVDs.

In addition, it's becoming increasingly common for television shows to be made available for free on network websites, sometimes even before they've premiered on television. In the UK the BBC is making shows available via a sort of internet connected software DVR.

It's somewhat questionable whether it's premature to break with iTunes as long as they're the biggest established source for digital downloads. Reaching people who are already established music customers may be the best way to establish a stronger television download market.

Source: Reuters

Permalink to this article

CBS to significantly increase TV show releases on DVD this year (6 January 2008)

U.S. viewers continue to embrace online and mobile video (28 December 2007)

ITRI creates flexible 10.4-inch display (15 December 2007)

NBC online video moves to the Hulu private beta (29 October 2007)

NBC confirms rumors about YouTube channel vanishing (23 October 2007)

NBC pulls plug on YouTube channel (21 October 2007)

UK online television set to take off in the next few years (24 September 2007)

ABC to offer free TV show downloads as well (21 September 2007)

News Corp CEO preparing for tough negotiations with Apple (15 September 2007)

News Corp sticking with iTunes (11 September 2007)

Apple wants to lower TV show prices (8 September 2007)

NBC TV shows to be available on Amazon's Unbox (4 September 2007)

NBC denies Apple's claims (2 September 2007)

Update: Apple talks out about NBC fallout (31 August 2007)

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borhan9 (AfterDawn Addict) 27 September 2007 19:12
Well i gather that cbs has figured that they make enough money already so wateva itunes sells their product at is still a pluss. [ + quote]