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Fox offers selected premieres free on iTunes

22 September 2007 18:59 by Rich "vurbal" Fiscus | 2 comments

Joining NBC and ABC in offering free television show downloads, Fox will be promoting several shows by making their premieres available for free on iTunes. The network hopes the downloads will convince viewers to either watch the shows on TV or buy future episodes through iTunes.

Television networks appear to be having trouble figuring where future revenue will come from as more and more viewers use DVRs to skip commercials. NBC's recently announced approach combines DRM to disable playback after a week with unskippable ads and the requirement for a special player from the network's website.

A market where consumers directly determine the value of a television show is something of a new concept for the major U.S. networks. Previously ratings and demographics could be combined to calculate the value of advertising time on each show. The same show, with the same viewership and demographics might be worth more or less than the traditional value would have been when the decision to watch is colored by a show's perceived value to the network.

Variety and choice are likely to be necessary to make television networks profitable. With no single delivery method able to dominate consumer interest, and new download and Streaming products being introduced regularly, networks should be paying close attention to how viewers acquire and consume shows, so they can find revenue streams compatible with what's already in demand.

Source: Los Angeles Times

Permalink to this article

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Discuss this article!
ripxrush (Junior Member) 22 September 2007 22:24
HAHA! the funny thing is that if they are making so little $ now why are they going to spend more $ for someone to bypass yet another DRM pain in the butt!? I used to record everything on VHS before my tivo! nothing has ever changed for me! What about people who are on vacation or people who work graveyard or swing shifts? guess they just cant watch t.v. Funny thing is i remember reading here about ways networks can monitor your tivo habits & such to see what you are watching. [ + quote]
borhan9 (AfterDawn Addict) 28 September 2007 5:56
Just fox's way of competing. [ + quote]