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Sony and Toshiba join forces

18 October 2007 12:21 by Dave "Davedough" Horvath | 7 comments

Normally on opposite sides of the fence, especially in the next-generation format war between HD-DVD and Blu-ray, Sony and Toshiba are negotiating an agreement to work together in producing the Cell processor. In this agreement, Sony hopes that their joint venture will assist in bringing costs of production down as well as push towards integration of the powerful Cell processor into other electronic devices.

Negotiations are still underway however they are expected to fully share responsibility by April of next year. According the preliminary deal, Toshiba will own 60 percent of the shares while the remainder will be split between two remaining Sony companies. Additionally, Sony stated that it will sell its production line plant in Nagasaki to Toshiba which is responsible for producing the Cell processor. Currently under Sony's leadership, the Cell processor is produced using 65-nanometer process technology, but under the direction of Toshiba, the chip will see 45-nanometer processing. This means smaller, cheaper and more energy efficient Cell chips in the future.

Source:
PC World

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Discuss this article!
Solo_Tek (Junior Member) 18 October 2007 13:50
Interesting how in the Picture the woman has IBM printed on her clean suit. But this is a Sony Toshiba Venture? [ + quote]
Davedough (Member) 18 October 2007 14:01
*Quote:* Solo_Tek (Newbie) 18 October 2007 12:50 _ Interesting how in the Picture the woman has IBM printed on her clean suit. But this is a Sony Toshiba Venture? I knew that wasn't going to go unnoticed. Thats actually an old stock photo from when the first Cell processor was produced. As some may or may not know, the original development of the Cell processor was a joint venture between Sony, IBM and a couple of other companies. [ + quote]
SoCalSRH (Member) 18 October 2007 14:13
come on...really? afterdawn does not have journalists all over the world to take an actual photo of the newsmakers in question for the sole purpose of posting a news article about it. it's clearly a generic image pulled from google or the like and not to be taken literally. maybe someone can photoshop a sony or toshiba logo on the clean suit so people who think they are cleverly observant of some conspiracy don't have to strain their limited brain power on such trivial nothingness? [ + quote]
vinny13 (Inactive) 18 October 2007 16:24
Tony! Or Soshiba lol Tony is just easier to say :) [ + quote]
eLeCTR0n (Member) 19 October 2007 12:41
interesting move. yea i think the picture was just a random pic that happened to have something to do with electronics.. update: the pic wasn't random. read ^ [ + quote] This message has been edited since posting. Last time this message was edited on 19 October 2007 12:44
c1c (Member) 19 October 2007 16:51
I want one of those white suits in the picture,pretty cool. [ + quote]
borhan9 (AfterDawn Addict) 23 October 2007 17:31
It id good to see them working together maybe they have realized joining forces they are stronger than they would be apart. [ + quote]