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ESPN to sell content on Xbox Live

5 November 2007 10:01 by Rich "vurbal" Fiscus | 5 comments

Disney owned ESPN has entered into an agreement with Microsoft to provide content for the company's Xbox Live download service. "Establishing this relationship with Microsoft on Xbox 360 provides an innovative way to reach our target demographic," said Matt Murphy, senior veep of digital video distribution for Disney and ESPN Media Networks.

Series like the cable network's coverage of The World Series of Poker and video game oriented reality show Madden Nation will be offered, as well as coverage of ESPN's annual Xbox Summer Games. The same programming is already being sold on iTunes.

"This is only the second deal ESPN has done regarding electronic sell-through, and we think it's a fantastic match for our platform and our consumer base, many of whom are avid sports fans," said Ross Honey, senior director of the media and entertainment group at Microsoft. "At the end of the day, most of our consumers are young males," Honey said. "You have a perfect match here."

Sources:
Variety
Reuters
Associated Press

Permalink to this article | Topic: Consoles

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Discuss this article!
vinny13 (Inactive) 5 November 2007 12:51
Just another way for them to get at your money... [ + quote]
ZippyDSM (AfterDawn Addict) 5 November 2007 15:53
*Originally posted by vinny13:* Just another way for them to get at your money... I am surprised EA will let them :P [ + quote]
akaangus (Member) 6 November 2007 2:57
Okay... so let's pay to watch people play games? Why not play the damn game! [ + quote]
wetsparks (Member) 9 November 2007 19:50
This doesn't make sense to me, but those guys at ESPN know how to make money out of anything, so I can't doubt them. [ + quote]
borhan9 (AfterDawn Addict) 22 November 2007 3:51
Another pointless marketing scheme. [ + quote]