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Blowtorch movie venture to make movies more interactive

16 November 2007 12:49 by Rich "vurbal" Fiscus | 4 comments

A new Hollywood venture called Blowtorch has raised $50 million to supply eight movies, either original or purchased, that will include elements requiring viewers to have their mobile phones on.

The first feature produced for Blowtorch will be produced by the company's chief executive, Paul Schiff. Schiff is an established producer with credits on films including Rushmore, Date Movie, and PCU. The company is aiming for a release date in April of next year. "What we do contemplate is to give our audience the ability to be involved," Schiff told Reuters. "Our audience is fragmented and less reliable, harder to find."

Digital advertising executive Kelly Rodriqes, co-founder of the company, said "We want to create a hybrid of a content distribution or media business with ... a place where opinions are valued." He added "We ask you to turn your phone on. We want to encourage you to potentially communicate with people in the theater."

Rodriquez mentioned possibilities for interaction with the audience before and during production, as well as directly in the theater where viewers could offer feedback without leaving the theater.

Source: Reuters

Permalink to this article

China to block American films from their cinemas (17 December 2007)

Google and NBC discuss video delivery at conference (8 November 2007)

Broadcom brings HD recording, viewing, to mobile devices (4 October 2007)

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quanch (Inactive) 16 November 2007 16:33
for free xbox 360 go here http://www.i'manidiot.com edited by ddp [ + quote] This message has been edited since posting. Last time this message was edited on 17 November 2007 13:26
pstamer (Member) 17 November 2007 12:19
quanch (Newbie) 16 November 2007 16:33 for free xbox 360 go here http://www.i'manidiot.com edited by ddp Enough of that free xbox360 sht already. About the interactive movie thing; I think it's a great and interesting idea. [ + quote] This message has been edited since posting. Last time this message was edited on 17 November 2007 13:26
quanch (Inactive) 17 November 2007 12:30
it is real all youve gotta do is an offer [ + quote]
borhan9 (AfterDawn Addict) 11 December 2007 16:53
This is a intresting concept i would like to see how this would work?? [ + quote]