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Apple TV will not see price cut in Europe

19 January 2008 17:40 by Andre "DVDBack23" Yoskowitz | 4 comments

According to Pocket-lint, despite Steve Jobs' admission that the Apple TV has so far not been as successful as the company had hoped, they will not be dropping the price of the device in Europe.

Recently, at the Macworld event, Jobs launched Apple TV 2.0 which has an upgraded user interface along with the ability for American users to rent movies in SD or HD via the internet. Along with the firmware upgrade, US users also saw a drop in price for the device, from $299 to $229 USD.

European users will see the firmware update (minus the movie rentals), but not the price cut. In the UK the device sells for �199 for the 40GB version and �269 for the 160GB version repsectively.

Permalink to this article

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Apple shows MacBook Air & improves Apple TV (15 January 2008)

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Discuss this article!
Bluekkis (Senior Member) 19 January 2008 18:12
Cheapest Apple TV costs 299 euros, in current exchange rate thats about 436 USD, so we're paying twice for that ppl in us. Why do us europeans always get screwed out like this? (Apple isn't only one doing this) [ + quote]
red2tango (Inactive) 20 January 2008 10:54
you europeans get screwed because this stuff is all from the united states.canada gets screwed over too,our dollars are even but we still pay more than them. [ + quote]
wiggerman (Newbie) 21 January 2008 3:30
*Originally posted by red2tango:* canada gets screwed over too,our dollars are even but we still pay more than them. You're not making much sense there. Never really seen the point in appleTV so not really bothered. It's annoying though that electronics are so expensive in Europe compared to America. [ + quote]
borhan9 (AfterDawn Addict) 16 February 2008 23:52
Staying true to their guns :) [ + quote]