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Apple sales forecast doesn't live up to analyst expectations

23 January 2008 17:11 by Rich "vurbal" Fiscus | 3 comments

Despite increased sales and an increased profit margin over the year before, Apple's stock ended the day down more than 3% on Tuesday after the company reported both earnings for the last three months of 2007, which is actually Apple's first quarter of fiscal 2008, and a sales forecast for this quarter.

Yankee Group analyst Carl Howe attribute's Apple's excellent performance during last year's Christmas shopping season as the result of months of preparation and product positioning. "Basically, they had all their ducks in a row well before the holiday shopping season started," he said. "That's really the key to success during a holiday season. It sounds simple, but a lot of companies screw it up. People knew what the products were, where to buy them, and then they went out a bought them."

Interestingly, last quarter's record revenue was fueled by sales of more expensive products, like the 16GB iPod Touch. If that trend continues actual revenues may prove to be be closer to what Wall Street analysts were expecting prior to Apple's Tuesday announcement.

Apple

Apple iPhone (8GB)

Apple iPod touch 16GB

Apple MacBook Air

Apple MacBook Pro MA897

All Apple Products

Apple releases iPhone / iPod Touch SDK (7 March 2008)

Apple doubles iPhone and iPod Touch capacities (5 February 2008)

Analysts estimate a million unlocked iPhones in the U.S. (28 January 2008)

CEA working out portable device connection standard (23 January 2008)

HTC Touch sales are half that of Apple's iPhone (21 January 2008)

AT&T will offer iPhone to business accounts (20 January 2008)

iPlayer coming to revamped Apple TV? (20 January 2008)

Apple TV will not see price cut in Europe (19 January 2008)

Do Apple's online video rentals really have a chance? (19 January 2008)

Apple patches security flaws in iPhone, QuickTime (16 January 2008)

Apple shows MacBook Air & improves Apple TV (15 January 2008)

Apple announces iTunes movie rental deals (15 January 2008)

Apple and China Mobile cut off iPhone talks (14 January 2008)

Apple sued for DRM practices (4 January 2008)

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Discuss this article!
c1c (Member) 23 January 2008 18:06
That apple logo above looks like a booty releasing some crap. [ + quote]
vinny13 (Inactive) 23 January 2008 19:08
*Originally posted by c1c:* That apple logo above looks like a booty releasing some crap. :/ [ + quote]
borhan9 (AfterDawn Addict) 18 February 2008 20:17
I have to say they had to come up with something to aim for i am happy for that fact that they create an aim whether they get there or not is another matter. [ + quote]