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Apple and NBC make up after iTunes split?

23 January 2008 18:57 by Andre "DVDBack23" Yoskowitz | 3 comments

After months of an uncomfortable stalemate between the two giant companies, it seems that Apple and NBC may be making up and an iTunes reunion could be in the works.

A few months ago NBC and Apple's relationship took a turn for the worst when NBC split from Apple's iTunes platform and refused to sign a new contract. Apple responded by saying NBC wanted a slice of iPod revenue which was unacceptable. NBC has since signed deals with Amazon and SpiralFrog.

Currently NBC still offers older content via iTunes and because of the ongoing writer's strike there has been little new content to offer. Earlier this month tensions began to ease when NBC Universal signed an agreement to provide Universal content for Apple's iTunes rental service.

Apple CEO Steve Jobs and NBC Universal CEO Jeff Zucker have been recently quoted throwing flattering comments back and forth about each other's companies and services with each hinting that a reunion was possible. During an interview, Zucker is quoted as saying "We've said all along that we admire Apple, that we want to be in business with Apple...We're great fans of Steve Jobs."

Jobs shot right back, "We�ll put it back together on the TV thing. Everybody lost [when Zucker pulled his content off iTunes]. But NBC is a great company, and Apple is a great company."

It is clear that the split hurt both companies financially and it seems a reunion could be in the works. We will keep you updated.

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Discuss this article!
xdgen84 (Junior Member) 24 January 2008 12:30
I figured this would happen eventually. I still go for the Netflix VOD but it's good to have options. [ + quote]
ikari (Newbie) 24 January 2008 19:19
Company relationships are a funny thing. They are worst than the most dramatic high school relationship could ever be...lol Didn't NBC rip on Apple before it "broke up" with them. Now they are sweet talking them. For me, it makes these companies look pathetic. [ + quote]
borhan9 (AfterDawn Addict) 18 February 2008 20:57
Ohh they want to kiss and make up how sweet :P [ + quote]