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HD-DVD hardware sales plummet

25 January 2008 15:46 by Dave "Davedough" Horvath | 58 comments

HD-DVD hardware sales plummet Ever since movie giant Warner Brothers defected and sided with the Blu-ray camp, its been an uphill battle for those involved with rival HD-DVD. Just weeks after the announcement of WB switching sides, NPD data shows that hardware sales for HD-DVD came to a virtual halt. The NPD Group recorded Blu-ray as having an astounding 93% sales advantage.

According to raw data provided by NPD, consumers bought just 1,758 HD DVD players the week of Jan. 12, down from 14,558 players the week before. In contrast, consumers bought 21,770 Blu-ray Disc machines, up from 15,257 the previous week. The NPD however, would not confirm or deny the actual sales figures and labeled them as proprietary.

Analysts such as Steve Baker say that although this defection was definitely a hard blow to HD-DVD, he added the caveat that its still too soon to tell whether this is the start of a trend. Baker was quoted in saying, "It’s always very dangerous to make long-term assumptions based on one-week sales data."

Baker also noted that strong marketing pushes by Sony and Sharp to include Blu-ray players along with HDTVs haven't helped the cause. "And we haven’t seen the results of Toshiba significantly dropping the price of their set-top players" Baker said. "One week just doesn’t give us enough data points to say something is going on for the long term. It only tells me in one week something happened."

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    Discuss this article!  There are more user comments available, read them here
    RNR1995 (Inactive) 26 January 2008 15:05 Send private message to this user   
    It amazes me how the "media" has touted how HD DVD is dead since Warners announcement. I truly think the press is one sided on this.
    Keep both formats for all I care, it will be a cold day in hell when I pony up $30.00 for a movie!
    ken9771 (Inactive) 26 January 2008 17:16 Send private message to this user   
    How about this then, right now there are who knows how many
    thousand people arguing back and forth,
    We have petitions being signed for both sides.
    One person even commented that he would have his cat sign one if
    he was able to teach it to.

    How about doing something that would really work;
    Start a new petition and get "EVERYONE" to sign it,
    have everyone agree not to buy any more music cds, regular
    DVD movies, HD type, whatever until the price would be lowered
    to what ever you list in the petition.
    Like 2 bucks for 1 yr old music cd releases, 3 bucks for newer ones.
    Have these max amounts that the signers would purchase them at.
    Fact is I'm sure that using the music cd example, if "everyone"
    went along with this and no one defected, then they would drop to that price and money would still be made for those supplying them to us. Manufacturing costs are almost nothing conmpaired to what
    everyone has been willing to buy them for, its simply supply and demand, that is why they are 30 bucks, not that it costs so much that
    they have to charge that amount. Also you could include a requirement that both formats remain or else those signing refrain from purchasing either.
    Direct all this useless energy to something that would work if
    you can bring enough people to this.

    Finally there is another option that is about as likely to
    make a diference as the current petitions, do as Jim Morris said
    in one of his songs,,, "You can petition the Lord with Prayer!"
    philzone (Member) 26 January 2008 19:11 Send private message to this user   
    Can we please come up with a different word than "fanboy" Its quickly become a cliche. Its yet another example of a word that someone hears once, then starts using it as if they had been using it their whole life. Doesnt anyone feel silly using it?
    ken9771 (Inactive) 26 January 2008 20:11 Send private message to this user   
    Since this post is about hardware sales for HD-DVD coming to a virtual halt; Be advised Circuit City stores nation wide are currently trying to reverse that as I type this. All stores are dumping their stock of players, clearance prices at this time. Good time to pick up a few extra players!
    FredBun (Senior Member) 27 January 2008 6:41 Send private message to this user   
    What a joke this all is, first of all no matter what kind of protection these moguls put out, there will always be somebody to crack it.

    Also ken9771 hit the nail right on the head, we the stupid consumers go out like dummies with that I just gotta have one of those attitudes, we as Americans can really be stupid people and the most spoiled, stand fast, don't pay those ridiculous prices and see how fast the prices will drop, but of course that will never happin not in America anyway, like I said spoiled and stupid.

    I also have been a sony supporter and customer as long as I can remember and I'm 59 now, but after what they did with the rootkit scandal is when I said enough, after that I never bought anything sony and will not in the future, sure you can say well you can't just boycott them many are doing the nasty to consumers, yes, but, sony is the front runner to all that crap and the rootkit was the final blow for me, I'm hard core when I get screwed like that, in my old little way I am fighting back, how many others are doing what I am, hardly none, but I don't care, in my own little way I am sticking it back up their ass.

    As far as hd-dvd or blue ray, again they both can kiss my ass cause I will not pay those kind of prices, also we just start a nice collection and than they want you to start a new one, yeah right, as of right now I am happy with my regular dvd movies, I can still remember when they first came out how astonished we were at that great picture quality, well quess what, I'm still happy with it, so until these new disc's, rom's, writers, players can set a price with todays dvd standards all this hd, ray or whatever can stick it, just imagine if most of us thought the same way.

    It's such a no-brainer solution, you hit those moguls where it hurts the most, in their pocket book, and see how fast they would respond to our demands, but again, of course it won't happin, stupid spoiled Americans, and they laugh all the way to the bank while they stick it up our ass, and we let them.
    ken9771 (Inactive) 27 January 2008 9:38 Send private message to this user   
    quote]we the stupid consumers go out like dummies with that I just gotta have one of those attitudes, we as Americans can really be stupid people and the most spoiled, stand fast, don't pay those ridiculous prices and see how fast the prices will drop, but of course that will never happin not in America anyway, like I said spoiled and stupid
    You are right about this, good example is all the dummies standing
    in line days in advance, camping out in front of stores to buy the next "improvement" in hardware, and waiting days at the doors of movie theaters just to be the first to see a new movie release.
    That is why the prices are so high as compaired to how low they would be if the majority would not be in such a damm hury.

    I gave up watching all movies a while back, stoped watching
    TV the first of the year, and a week ago got rid of my HD TV.
    I'm now 56 years old, I've decided that I've seen enough of all that
    make believe crap to last a life time. I never will go back and watch
    either movies or TV, not unless I've done everything else in the world that is possible to do. For now a small part of new things to do has been a few comments here at this site about the formats.

    For me I plan on only using the winning format/s for only data storage.

    Its' a big world, there is a lot to do other than giving up a large part of your life to chaseing after the "next" level of video,
    sound, tv and I guess computer games likewise, maybey some more of those visiting this site may "realize that" before they find most of their life is gone, never to have it back.
    nobrainer (Inactive) 27 January 2008 10:00 Send private message to this user   
    @ ken9771

    many ppl are doing just that as much of the media now is all mostly meh, and why you ask, well its because its about generating money not talented productions so hours of inane, completely mindless dribble is allowed to enter your living room, or on the other side ppl are pirating the material so they are not forced to jump through hoops to use their media that they purchased legally, as at the end of the day the pirated content is more user friendly as its not locked into someone's (RIAA/MPAA) draconian, propertarian, anti consumer DRM.

    either way its all bad for the artists and actors because of the industries greed.

    The BPI Are: SONY, UNIVERSAL, WARNER GROUP, EMI.

    The RIAA Soundexchange Are: SONY, UNIVERSAL, WARNER GROUP, EMI.

    The MPAA Are: SONY, UNIVERSAL, WARNER GROUP, DISNEY, PARAMOUNT, FOX.

    This message has been edited since posting. Last time this message was edited on 27 January 2008 10:03

    ken9771 (Inactive) 27 January 2008 10:44 Send private message to this user   
    The chance to make a profit is what is the driving force
    that gives us all the newer, "better" things. On the other side
    it is the consumer "us" that eventually has "control' over what level
    the prices could drop to. This system although not perfect works to our favor vrs any other possible economic model; it supplies us with all these newer things, some good and others good only after they convince us that we were lacking something important in our lives because we had not had them before.


    Quote:
    hours of inane, completely mindless dribble is allowed to enter your living room
    Just remember we the consumers decide what is sold and TV is no different. Everything that we see on TV now (all the crap),
    is on there only because the people have decided that they want it to be that which is. Tells you a lot about how stupid people now are,
    the majority living today. The programming on TV is just a reflection of the watchers!

    As to the "pirating", now that the genie has been out of the bottle this long, we can't go back, so both sides will just keep taking it to the next level.
    fplman (Newbie) 27 January 2008 11:10 Send private message to this user   
    aS i DID WITH THE 1ST DVD PLAYERS- i'LL WAIT FOR HD-DVD PLAYERS TO BE AROUND $79- AND THAT won't BE TOO LONG FROM NOW- I'm happy with what I have
    ken9771 (Inactive) 27 January 2008 11:36 Send private message to this user   
    fplman

    If you want one today at $79.99 use this link.

    http://www.geeks.com/details.asp?InvtId=...-670-HD370-INOI
    ChiefBrdy (Junior Member) 27 January 2008 12:36 Send private message to this user   
    Originally posted by fplman:
    aS i DID WITH THE 1ST DVD PLAYERS- i'LL WAIT FOR HD-DVD PLAYERS TO BE AROUND $79- AND THAT won't BE TOO LONG FROM NOW- I'm happy with what I have
    Exactly. My upconverting HDMI does just fine right now. Whoever wins will have to sell them at sub $100 prices if they want 'joe consumer' to buy them.
    ChiefBrdy (Junior Member) 27 January 2008 12:40 Send private message to this user   
    Quote:
    The chance to make a profit is what is the driving force
    that gives us all the newer, "better" things. On the other side
    it is the consumer "us" that eventually has "control' over what level
    the prices could drop to. This system although not perfect works to our favor vrs any other possible economic model; it supplies us with all these newer things, some good and others good only after they convince us that we were lacking something important in our lives because we had not had them before.


    Quote:
    hours of inane, completely mindless dribble is allowed to enter your living room
    Just remember we the consumers decide what is sold and TV is no different. Everything that we see on TV now (all the crap),
    is on there only because the people have decided that they want it to be that which is. Tells you a lot about how stupid people now are,
    the majority living today. The programming on TV is just a reflection of the watchers!
    It is 'stupid' to make such a broad generalization. Evidently you missed the memo about the National Geographic channel, The History Channel, The Bloomberg channel, The Learning Channel and a litany of others.
    hughjars (Inactive) 27 January 2008 13:55 Send private message to this user   
    Originally posted by SDF_GR:
    As everything looks right now, they will anyway
    - No, that is just you playing your own little guessing game here.
    You have no basis for saying this other than you think it might happen.

    Originally posted by SDF_GR:
    even if HD-DVD wins the war you think that they cant make a Copy protection compatible with todays player?
    - It might be technically possible on new players (tho without significant revisions I doubt it) but you are left with a major problem of ensuring compatibility with 1 million+ existing players.

    BD+ and the Blu-ray watermarking system are not a 100% software based system, they incorporate elements of specific & unique hardware too.

    So no, I disagree.
    I think you are just guessing wrong here so you can try to claim Blu-ray is either as bad as anything else or that the other format, HD DVD, is potentially just as bad as Blu-ray.
    But the reality is nothing like so simplistic.

    .....and if I may say that's the kind of disingenuous & spurious 'argument' I'd expect from a project hydra paid shill.
    Are you getting paid for this speculative nonsense?

    Originally posted by SDF_GR:
    If you believe that you are getting money for posting/supporting here HD-DVD.
    - Wow, stunning logic.
    Sorry my bad, there was I thinking you were discussing this sensibly.

    Originally posted by SDF_GR:
    of course it does, cause till when you will be able to buy a BD-recorder/Player HD-TV the Copy Protection can be unlocked, or even removed.
    - Maybe you'd like to rephrase that in intelligible English?

    Originally posted by SDF_GR:
    Everyone that reads news is a format supporter? hahah
    - How the hell does that follow?

    You originally said "i dont give a f** about that war".

    It clearly follows that you 'care' enough to repeatedly post about it here.

    Originally posted by SDF_GR:
    At least i am not here for making money by posting.
    - Frankly I could care less whether you are or not.

    Obviously as far as I'm concerned your claims that you are not are probably about as believable as my saying I am not to you.

    Originally posted by SDF_GR:
    Thats the only issue, if you had the money to buy original disc you wouldent bother with copy protection, and dont give that bullshit about backing up your own disc's and shit, cause that is at least hilarious.
    - Yeah well if you honestly don't know about or can't see the problems DRM can & does cause legitimate users then that's you problem.

    Obviously if you also wish to be a corporate b!tch and suck up whatever 'piracy' sh!t they want to spew out at you that's also your affair.
    I side with the sharers, myself.

    Originally posted by SDF_GR:
    ....and what are you?Robben hood? and you care about people so much?
    - WTF are you on about?

    I'm a consumer that wants to see the most consumer-friendly format win.

    If you can't see how Blu-ray excludes any kind of inclusive compatibility with the vast number of existing SD DVD owners then that's your problem.
    HD DVD does not.

    Anyone who ever took a movie round to a friend's house or a family member's house knows how useful & beneficial this will be.

    Only HD DVD through the Twin disc (and to a lesser extent the combo) allows the change to high def to happen with the minimum alienation.

    If you honestly don't get that then I suggest you take off the blinkers & wake up a little.

    Originally posted by SDF_GR:
    Many other companies have done much worst things than a copy protection, i havent seen you posting about anything else.
    - Er, wrong.
    Actually I regularly post about things other than DRM.
    The various court battles going on & sharing in general are other topics I often post about.
    Usually there's little debate about what is happening but you'll see my comments about the EU story that is recent here, for instance.

    Originally posted by SDF_GR:
    I really do starting to believe that you are an HD-DVD paid supporter.
    - Well that probably says more about you than me then.

    You're wrong btw.

    This message has been edited since posting. Last time this message was edited on 27 January 2008 14:16

    ken9771 (Inactive) 27 January 2008 16:02 Send private message to this user   
    Response to ChiefBrdy (Junior Member)

    This thread is currently going in a different direction; I don't want to interfer with that, however at least I'd like to comment on the following statement that you made. One of the quotes was made by
    nobrainer (Junior Member), and I was agreeing with it.

    Reference your statement:

    Quote:
    It is 'stupid' to make such a broad generalization. Evidently you missed the memo about the National Geographic channel, The History Channel, The Bloomberg channel, The Learning Channel and a litany of others.

    I use to have a 10 ft C-Band sat dish before the days of
    the small dishes (DDS). Back then I use to purchase my programming most of the time at a reduced price based on a yearly prepaid subscription. There were probally about a dozen different companies offering program subs; the one I purchased from most of the time,
    would allow me to pick as little as 5 individual channels, each at a very low price. Reason I had this choice was most likely because of the competition.

    The consumer,,,,
    "mainly" controls what is sold through his choice of what to purchase and secondly competition also helps bring down the prices. Everyone know this! I remember back then the TLC was one of the many free channels that I was able to watch via C-Band. For the channels that you mentioned I would be willing to pay 30 to 40 bucks a month, but only if there were no interruptions, no commericals on the channels that I am paying for. Local PBS sometimes has good programming however regardless of what they say, they also have comericals,
    and they cannot seem to go for more than three days without stoping and asking for donations for another five days in a row.

    Anyway, now I have found that I can learn much more via the internet. While I have posted a few comments the past couple days,
    at the same time I have spent much more time exploreing and searching many other topics, especially info related to a likely connection of the sun's solar cycles modulated by the changeing
    solar system's center of gravity.

    Lastly,,,
    "Competition"
    I guess same applies in reference to this "war",
    to the victor go the spoils and he then can demand more,
    listen to the consumers less, and they in the end lose,
    maybey lose even more than if both formats survived throughout
    the life cycle of this level of technoloy.


    Time for me to sit in the sidelines once again;
    come back and visit this site once and a while.
    Nephilim (Moderator) 27 January 2008 20:14 Send private message to this user   
    Quote:
    and if I may say that's the kind of disingenuous & spurious 'argument' I'd expect from a project hydra paid shill.
    Quote:
    Obviously if you also wish to be a corporate b!tch and suck up whatever 'piracy' sh!t they want to spew out at you that's also your affair.

    hughjars, I gave you a benefit very few folks get from me yet I see stuff like this posted. Incidents like this where my good advice is ignored is why I rarely give it anymore. Calling someone a paid shill and corporate b!tch falls solidly in "personal comment" territory. You got two weeks to think about what I'm gonna say right now AND THIS GOES FOR EVERYONE- I only give two, maybe three suspensions before its not worth my time and I go for something permanent. You're arguing about silly formats people, get real!



    My killer sig came courtesy of bb "El Jefe" mayo.
    The Forum Rules You Agreed To! http://forums.afterdawn.com/thread_view.cfm/2487
    "And there we saw the giants, and we were in our own sight as grasshoppers, and so we were in their sight" - Numbers 13:33
    ChiefBrdy (Junior Member) 27 January 2008 22:21 Send private message to this user   
    Quote:
    Response to ChiefBrdy (Junior Member)

    This thread is currently going in a different direction; I don't want to interfer with that, however at least I'd like to comment on the following statement that you made. One of the quotes was made by
    nobrainer (Junior Member), and I was agreeing with it.

    Reference your statement:

    Quote:
    It is 'stupid' to make such a broad generalization. Evidently you missed the memo about the National Geographic channel, The History Channel, The Bloomberg channel, The Learning Channel and a litany of others.

    I use to have a 10 ft C-Band sat dish before the days of
    the small dishes (DDS). Back then I use to purchase my programming most of the time at a reduced price based on a yearly prepaid subscription. There were probally about a dozen different companies offering program subs; the one I purchased from most of the time,
    would allow me to pick as little as 5 individual channels, each at a very low price. Reason I had this choice was most likely because of the competition.

    The consumer,,,,
    "mainly" controls what is sold through his choice of what to purchase and secondly competition also helps bring down the prices. Everyone know this! I remember back then the TLC was one of the many free channels that I was able to watch via C-Band. For the channels that you mentioned I would be willing to pay 30 to 40 bucks a month, but only if there were no interruptions, no commericals on the channels that I am paying for. Local PBS sometimes has good programming however regardless of what they say, they also have comericals,
    and they cannot seem to go for more than three days without stoping and asking for donations for another five days in a row.

    Anyway, now I have found that I can learn much more via the internet. While I have posted a few comments the past couple days,
    at the same time I have spent much more time exploreing and searching many other topics, especially info related to a likely connection of the sun's solar cycles modulated by the changeing
    solar system's center of gravity.

    Lastly,,,
    "Competition"
    I guess same applies in reference to this "war",
    to the victor go the spoils and he then can demand more,
    listen to the consumers less, and they in the end lose,
    maybey lose even more than if both formats survived throughout
    the life cycle of this level of technoloy.


    Time for me to sit in the sidelines once again;
    come back and visit this site once and a while.
    Dude, I have no idea what you're talking about. Longest pile of dribble I've seen in a long time.
    ken9771 (Inactive) 27 January 2008 23:47 Send private message to this user   
    ChiefBrdy

    Your right, sorry about that.
    Amir89 (Senior Member) 28 January 2008 7:45 Send private message to this user   
    Good on you Nephilim ..
    I'd really love to see what people like Hughjars are going to say next year when HD-DVD will cease to exist.

    This is the final nail in the coffin if you ask me.. it can only downhill from here for HD-DVD..

    Current Specs:
    Intel82801BA Mobo, Intel D 945G @3.4Ghz, 2x2Mb L2 Cache, 1Gb DDR2 SD RAM @677Mhz, 250Gb WD Caviar @10,000Rpm, GeForce7600GT 512MB GDDR2, ASUSTek Tiger Digital/Analog TV Tuner, Samsung SyncMaster941BW 19" LCD, LG H20L DVD±R/RW DL LightScribe, LG GSA-4167B DVD±R/RW DL, Logitech Z-5500 505Watt 5.1 Surround


    chaos_zzz (Junior Member) 28 January 2008 9:55 Send private message to this user   
    i feel bad for choosing bD :( poor toshiba
    DieMPAA (Newbie) 28 January 2008 11:07 Send private message to this user   
    It's sad to see Hughjars go from a blatant HD-DVD fanboy to a troll in such a short time. It's like watching a snowman melt under the warm Blu rays of spring.
    magodeoz (Inactive) 28 January 2008 15:21 Send private message to this user   
    Sony is giving away free movies. not just one but like 3 or 5 depending on what you buy. I think that was very smart on their part. Toshiba has to set up a similar program, even if they loose money until they get a head start. Dropping the price on the players has shown not to be enough.

    They also should have come with a catchier name like sony did. Blu-ray, its just two sylabels, so much simpler to pronounce, memorize and it even has a rign to it. I've met people that have no idea what blu-ray is yet they talk about it like its the most awesomest thing. Its called name recognition.
    FredBun (Senior Member) 28 January 2008 20:10 Send private message to this user   
    quote
    They also should have come with a catchier name like sony did. Blu-ray, its just two sylabels.

    that is so right, I know it doesnt make a great deal of differance as far as it's demise (hd-dvd), its just so much harder to pronounce.
    Nephilim (Moderator) 29 January 2008 1:12 Send private message to this user   
    This will NOT turn into a hughjars bashing party just because he is suspended.

    DieMPAA,

    You just got two weeks for that crass post of yours.





    My killer sig came courtesy of bb "El Jefe" mayo.
    The Forum Rules You Agreed To! http://forums.afterdawn.com/thread_view.cfm/2487
    "And there we saw the giants, and we were in our own sight as grasshoppers, and so we were in their sight" - Numbers 13:33
    juankerr (Member) 29 January 2008 7:51 Send private message to this user   
    Here are the new hardware numbers from NPD for the week ending January 19, 2008. Remember Toshiba slashed prices on all its players on January 13 so the numbers reflect one week of the sale. Remember also that the PS3 and 360 addon are not included in these numbers. These numbers include online retailers like amazon.

    HD DVD - 8,639 units - 34.37%
    BluRay - 16,496 units - 65.63%




    http://www.digitalbits.com/#mytwocents

    Quote:
    So it would certainly appear that Toshiba's price cutting has at least contributed to a modest rebound in the number of HD-DVD units moved, though sources are telling us that Blu-ray earned approximately 83% of all the actual dollars spent on high-def players for the week. Here are those totals...

    Blu-ray Disc - $6,033,540
    HD-DVD - $1,182,248

    Again, that would seem to reflect the fact that Toshiba's prices had been heavily discounted. The dollar volume percentage is key, because that's where retailers are going to see profits. As such, they're obviously making more money on each Blu-ray player sold than each HD-DVD player sold right now.

    FYI, we'd like to take this opportunity to remind everyone that two weeks of data points does not equal a trend, just a very small line. We're sure that all parties involved (including the NPD Group) will make their own comments shortly.

    This message has been edited since posting. Last time this message was edited on 29 January 2008 8:05

    borhan9 (AfterDawn Addict) 19 February 2008 7:26 Send private message to this user   
    In these articles we are saeeing the demize of a good format that put up a great figt but i have to say the killer blow was when Warner chose sides and well the demise and end of HD DVD is for told here and in this month we has said R.I.P HDVD and congrats to blu-ray.
    hughjars (Inactive) 19 February 2008 16:16 Send private message to this user   
    Originally posted by juankerr:
    Here are the new hardware numbers from NPD for the week ending January 19, 2008.
    - I wonder if any members of the Blu-ray fanclub have the nads to do a week by week or month by month pie chart of Blu-ray v SD DVD.

    I doubt it, with well under 1% of the market the miniscule blue sliver would be almost invisible. :P
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