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Apple begins iTunes promotion for movie rental service

23 February 2008 18:47 by Andre "DVDBack23" Yoskowitz | 4 comments

In what seems to be a concentrated effort to jump start its new movie rental business Apple will be offering 99 cent rentals on iTunes once per week on a new movie.

The rental will be available on Thursday and the special pricing will run until the next Monday. The first movie available is The Hours which is available now.

Apple also announced that there was a small update to the iTunes platform, in which there are several bugfixes including a fix to make the service more compatible with the Apple TV interface.

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Post your comment

Discuss this article!
pensfan12 (Newbie) 24 February 2008 0:44
I hope this fails. I don't want movies to go digital. [ + quote]
jetyi83 (Member) 24 February 2008 11:17
oh movies are most definitely going digital. but this will fail [ + quote]
Moomoo2 (Member) 24 February 2008 13:09
I, for one, am interested... [ + quote]
borhan9 (AfterDawn Addict) 10 April 2008 18:02
I dont see how a movie like the hours is going to get anyone really excited about this new update. [ + quote]