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Sony to begin buying LCD TV panels from Sharp

24 February 2008 18:40 by Andre "DVDBack23" Yoskowitz | 13 comments

Industry sources have said that Sony is planning to begin buying LCD TV panels from its rival Sharp, possibly as soon as April of this year.

Sony is currently running an LCD panel joint venture with Samsung but this latest move should help the company "secure enough panels to meet fast-growing LCD TV demand without heavy capital investments."

Currently, Samsung and Sony compete for the highest sales in the global LCD TV market, while Sharp lags slightly behind.

Sharp is currently building the world's largest LCD panel factory and the company hopes to boost its LCD output capacity by 50 percent over the next year.

LCD TVs

Sony KDL-32D2710K
Not rated yet

Sharp Aquos LC-45GX6U
Not rated yet

Samsung HP-T5064
Not rated yet

Sony KDL-26U2000
Not rated yet

Sharp LC32SA1E
Not rated yet

Demand for small LCD televisions on the rise (11 April 2008)

BenQ introduces "thinnest ever" 24-inch monitor (17 March 2008)

Dell shows off new widescreen LCD (16 March 2008)

LG launches 10,000:1 PC monitor in UK (3 March 2008)

Pioneer considers outsourcing smaller plasma panels (25 February 2008)

Japanese analysts see LCD boom continuing for several years (21 February 2008)

LCD sales surpass CRT during last part of 2007 (21 February 2008)

Sony jumps to top of LCD sales (6 February 2008)

Toshiba doubles the lifespan of OLED TVs (25 January 2008)

Sharp introduces three of the thinnest LCD HDTVs (24 January 2008)

3G phone with e-book reader and 5 inch screen to be available this year (22 January 2008)

AMD Xilleon processors will receive DivX certification (18 January 2008)

JVC showed LCD HDTVs with iPod docks (14 January 2008)

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vinny13 (Inactive) 24 February 2008 20:05
I bought a LC-42D64U, and the thing I like the most is the LCD panel. Like even when it's off it looks so great. No reflection and it looks completely smooth like a piece of paper. And it was only $1300 too. Possibly the best 1080P TV you'll get in a price range even past $2000. A very nice TV :) [ + quote]
evz (Newbie) 24 February 2008 21:04
*Originally posted by vinny13:* I bought a LC-42D64U, and the thing I like the most is the LCD panel. Like even when it's off it looks so great. No reflection and it looks completely smooth like a piece of paper. And it was only $1300 too. Possibly the best 1080P TV you'll get in a price range even past $2000. A very nice TV :) I agree. I have the LC-46D64U and I love it. Very elegant and it was only $1200. [ + quote]
vinny13 (Inactive) 24 February 2008 21:15
*Quote:* *Originally posted by vinny13:* I bought a LC-42D64U, and the thing I like the most is the LCD panel. Like even when it's off it looks so great. No reflection and it looks completely smooth like a piece of paper. And it was only $1300 too. Possibly the best 1080P TV you'll get in a price range even past $2000. A very nice TV :) I agree. I have the LC-46D64U and I love it. Very elegant and it was only $1200. I was gonna get the 46" but they never dropped it past $1800... Lucky bastard :P [ + quote]
evz (Newbie) 24 February 2008 22:23
*Quote:* *Quote:* *Originally posted by vinny13:* I bought a LC-42D64U, and the thing I like the most is the LCD panel. Like even when it's off it looks so great. No reflection and it looks completely smooth like a piece of paper. And it was only $1300 too. Possibly the best 1080P TV you'll get in a price range even past $2000. A very nice TV :) I agree. I have the LC-46D64U and I love it. Very elegant and it was only $1200. I was gonna get the 46" but they never dropped it past $1800... Lucky bastard :P Two words man. Black Friday. :D [ + quote]
FreqNasty (Newbie) 25 February 2008 0:31
Pioneer Kuro plasma is king. [ + quote]
kyo28 (Junior Member) 25 February 2008 3:07
Seems pretty logical. Sony entered the LCD arena (too) late (perhaps not commercially but from a R&D point of view) and Sharp has practically invented LCD technology and offer some of the best LCD screens. They just don't have the advertising power that Sony has. [ + quote]
Ryu77 (Senior Member) 25 February 2008 3:57
*Originally posted by FreqNasty:* Pioneer Kuro plasma is king. This is an LCD thread... PLEASE no Plasma vs. LCD posts here... PLEASE! PLEASE! lol "A winner sees an answer for every problem... A loser sees a problem with every answer" [ + quote]
ZippyDSM (AfterDawn Addict) 25 February 2008 11:46
well then its all good if its not a 100% sony product....wha? :P I think we will see more main brand in breeding in the future as they fight each other and the cheaper brand names, in order to stay in biz they will buy from each other. [ + quote]
theridges (AfterDawn Addict) 27 February 2008 1:11
We'll before this, For the ones who didn't know Sony and Samsung worked together on the panels they are using now... even though in all actuality Sony TV's including the XBR4/5 do not really compete with the Samsung 71 Series and up... i don't know why they would want to work with Sharp because even though i don't like Sony i think there TV's still look a lot better than sharp...and this is coming from a person that works with these tv's on a regular basis.(supervisor at Circuit City) [ + quote]
FreqNasty (Newbie) 27 February 2008 2:02
Sony use Samsung panels and charge more than Samsung do. I think I would choose Samsung over Sony as far as LCD's go. However, I prefer the Pioneer plasmas over any LCD. I don't meant to harp on about it but people deserve to know that Plasma done the Pioneer way is better than any LCD at this point in time. [ + quote] This message has been edited since posting. Last time this message was edited on 27 February 2008 2:03
Ryu77 (Senior Member) 27 February 2008 2:32
*Originally posted by FreqNasty:* Sony use Samsung panels and charge more than Samsung do. I think I would choose Samsung over Sony as far as LCD's go. However, I prefer the Pioneer plasmas over any LCD. I don't meant to harp on about it but people deserve to know that Plasma done the Pioneer way is better than any LCD at this point in time. As I said earlier this is an LCD thread and your comments are bound to open a can of worms so I am committed to stopping it here before it becomes another wasted thread. I do agree with you that Pioneer Plasma Kuro series are indeed a brilliant panel. I have a Sharp Aquos LC-46GD7X which has a wonderful picture but I am considering to purchase a Pioneer Kuro 50" Plasma so I can have the best of both Worlds. The statement that they are better then any LCD still remains a personal opinion and for you that is 100% accurate but the truth is that it may not be for someone else. "A winner sees an answer for every problem... A loser sees a problem with every answer" [ + quote]
borhan9 (AfterDawn Addict) 19 April 2008 19:11
*Quote:* Sharp is currently building the world's largest LCD panel factory and the company hopes to boost its LCD output capacity by 50 percent over the next year. No wonder Sony has jumped on board with Sharp. [ + quote]
theridges (AfterDawn Addict) 20 April 2008 0:04
*Originally posted by FreqNasty:* Pioneer Kuro plasma is king. not really when you compare the price point... i think the new samsungs or even the 71 series from last year looks better than the Kuro's. but back to the sharps i love the picture great tv's problem is everyone we put on display at my store pooped out on us after about 3 months and we went through 3 tv's. but the 52inch of the same model has been running solid for the past 6.... I Love My Samsung though ;) [ + quote]