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MySpace strikes TV distribution deal for its content

10 April 2008 23:10 by James "Dela" Delahunty

News Corp.'s social-networking giant MySpace.com has struck a deal with British media company, ShineReveille International, to make its content available on broadcast television outside the United States, or on DVD media. The company retained the right to distribute video content from the MySpaceTV service online, on mobile networks and through broadcast television.

It was expected that MySpace would announce the agreement at an interactive media conference in Cannes, France, on Thursday, for its content, which includes several series co-produced by MySpace. Examples of the popular online video content included in the agreement are Roommates and Special Delivery.

Inside the United States, content from MySpace has already made its way to the airwaves. A MySpaceTV production called Quarterlife use used to fill a gap in programming resulting from the recent Hollywood writers strike by NBC, and the series has since been picked up by the Bravo cable channel.

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Permalink to this article | Topic: Online video