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More in-game ads coming to PS3

10 July 2008 21:31 by Andre "DVDBack23" Yoskowitz | 52 comments

More in-game ads coming to PS3 Sony has announced that it has selected Double Fusion to bring in-game ads to both its European and North American PlayStation 3 consoles.

Double Fusion already has publisher deals in the works and hopes to reach out to Sony's 13 million PlayStation 3 users soon.

"We are very excited about hosting contextually relevant and well-crafted creative advertising on PS3,"
said Phil Rosenburg, senior VP for SCEA.

"PlayStation is taking a major role in enabling this fast-developing sector that is positive for the games medium."


A few of DF's videogame clients are NCsoft, Gearbox and Eidos. President and CEO Jonathan Epstein added, "We have already received tremendous support from publishers who want to incorporate ads into their PS3 games, across all of the regions of the world," he said.

"We are very excited to work with SCE on this and PS3 will add a vast number of players to our already robust network. SCE’s participation strengthens the in-game advertising ecosystem."


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    Discuss this article!  There are more user comments available, read them here
    lxfactor (Senior Member) 11 July 2008 10:28 Send private message to this user   

    This message has been edited since posting. Last time this message was edited on 11 July 2008 10:29

    johnflash (Newbie) 11 July 2008 10:38 Send private message to this user   
    this is when a good "nobrainer" comment came in handy. they always made me laugh...
    7thsinger (AfterDawn Addict) 11 July 2008 10:41 Send private message to this user   
    Originally posted by lxfactor:
    in game ad
    I suddenly want a Pepsi and a gun.



    ikari (Newbie) 11 July 2008 11:20 Send private message to this user   
    Quote:

    If they had updating banners in GTA (or another game) that changed based on current movies etc. that would be cool in my opinion as long as they made it fit in.

    As others have said, it would be nice (and an acceptable trade off, in my opinion) if these ads caused game prices to stay put or decrease but it more than likely won't happen. =(

    Peace
    Agreed. If they did the banner ad updates that would lower the cost of the game, that would be nice. As long as the ads don't distract you from the game.

    However, there better not be anything that forces you to watch a TV ad before playing the game or even worse, during the game.
    emugamer (Member) 11 July 2008 11:38 Send private message to this user   
    It would be cool to have an ad come up as a real commercial on a television in the game. Like in Max Payne, sometimes you came across a TV that either had static or a newscast. I remember one location where a fake soap opera was playing. I actually stood there are watched it for a good laugh...lol.
    johnflash (Newbie) 11 July 2008 11:46 Send private message to this user   
    ^No..No it wouldn't be cool. I despise Advertisements when I watch TV and internet let alone a PS3 game. Screw that dude
    windsong (Junior Member) 11 July 2008 13:05 Send private message to this user   
    Quote:
    Originally posted by windsong:
    All together now...

    LOL@PS3!!!!

    And you dont expect to see more of it on the 360 or PC?
    At least with the PC there will be options to "mod" or "hack" the ads from appearing. Certainly worked with Hellgate ($hitty game that it was).
    Ripper (AfterDawn Addict) 11 July 2008 13:15 Send private message to this user   
    Take up sports and go outside more: Problem Solved! \o/
    DXR88 (Member) 11 July 2008 13:32 Send private message to this user   
    if there going to stream ad's in game just get a packet sniffer, find the stream with the ad's and block it.

    Not Rocket science, the games will be on another stream.
    varnull (AfterDawn Addict) 11 July 2008 13:43 Send private message to this user   
    I wonder how many console kids even understand how an internet connection works, let alone the intricacies of a packet sniffer ;)

    That's what us clever people would do.. now do you think there could be an ack handshake attached to the stream so blocking it would stall the game.. no data see, so the game engine stalls waiting for something which will never arrive?
    Picking your brains there DX ;)



    Free open source software = made by end users who want an application to work. Get off my beach before I burn down your village!

    This message has been edited since posting. Last time this message was edited on 11 July 2008 13:44

    ikari (Newbie) 11 July 2008 13:54 Send private message to this user   
    Originally posted by varnull:
    I wonder how many console kids even understand how an internet connection works, let alone the intricacies of a packet sniffer ;)

    That's what us clever people would do.. now do you think there could be an ack handshake attached to the stream so blocking it would stall the game.. no data see, so the game engine stalls waiting for something which will never arrive?
    Picking your brains there DX ;)
    Let us hope not. Then you would have to constantly be connected to the internet just to play the game and for what, just so ads can stream to your game? I think that would take things a little too far. A better approach would be a quick ad download, when you start the game. That would remove the need for streaming anything during gameplay.

    These opinions are not meant to start a stupid fanboy fight or any kind of fight for that matter.
    SDF_GR (Member) 11 July 2008 14:01 Send private message to this user   
    Originally posted by hade:
    right now game prices on the 360 and PS3 are $59.99.
    To planet US, cause in Planet Europe the price is 69.99Euros, that Equals to 111$, or vise versa 59.99$ = 37euros.If games here were at 37euros i would have bought spare ones.
    Now tell me if we(the europeans) dont have the right to complain for game prices.

    This message has been edited since posting. Last time this message was edited on 11 July 2008 14:02

    DXR88 (Member) 11 July 2008 14:09 Send private message to this user   
    Originally posted by SDF_GR:
    Originally posted by hade:
    right now game prices on the 360 and PS3 are $59.99.
    To planet US, cause in Planet Europe the price is 69.99Euros, that Equals to 111$, or vise versa 59.99$ = 37euros.If games here were at 37euros i would have bought spare ones.
    Now tell me if we(the europeans) dont have the right to complain for game prices.
    its no secret that Europe always gets the ass hand of the deal these days with Games and late console arrivals
    DXR88 (Member) 11 July 2008 14:27 Send private message to this user   
    Originally posted by varnull:
    I wonder how many console kids even understand how an internet connection works, let alone the intricacies of a packet sniffer ;)

    That's what us clever people would do.. now do you think there could be an ack handshake attached to the stream so blocking it would stall the game.. no data see, so the game engine stalls waiting for something which will never arrive?
    Picking your brains there DX ;)
    True but that all depends on how its received and handled, i don't see the game engine freezing, if the ads are intrusive. however if its a active ad, then there is a chance of freezing occurring, but more like a pause than anything.

    however i don't think it will be tied into the game engine. it will be tied into the console then passed to the game using Flash. if the console has nothing to pass then nothing will happen.

    i don't think this has anything to do with game developers, i think this is Sony's way of lower prices.
    SProdigy (Member) 11 July 2008 14:39 Send private message to this user   
    Originally posted by trexxus:
    You better believe that if ONE console company does it and it catches on that the other companies will follow suit and I'm somwhat surprised that it hasn't happened already.The videogame Crackdown had all kind Intel posters plastered in that game last year.
    Crackdown had a load of ads for Dodge vehicles too, at least when I was playing during launch in the US.
    emugamer (Member) 11 July 2008 17:03 Send private message to this user   
    What if a 69 year old gamer registers his PS ID? Will Viagra and Depends ads pop up?
    7thsinger (AfterDawn Addict) 11 July 2008 17:05 Send private message to this user   
    Not Viagra...as that may take time away from gaming. :)
    1bonehead (Senior Member) 11 July 2008 20:26 Send private message to this user   
    Originally posted by emugamer:
    What if a 69 year old gamer registers his PS ID? Will Viagra and Depends ads pop up?

    LOL

    The BPI Are: SONY, UNIVERSAL, WARNER GROUP, EMI.
    The RIAA Soundexchange Are: SONY, UNIVERSAL, WARNER GROUP, EMI.
    The IFPI Are: The same anti consumer lot as listed above!
    The MPAA Are: SONY, UNIVERSAL, WARNER GROUP, DISNEY, PARAMOUNT, FOX.
    varnull (AfterDawn Addict) 11 July 2008 20:30 Send private message to this user   
    Think I'm going to ask a couple of game devs I know for comments about how these ads work, and how they are put wherever they are on the display. I'm really quite interested in the background technology now..



    Free open source software = made by end users who want an application to work. Get off my beach before I burn down your village!
    nobrains2 (Newbie) 11 July 2008 21:29 Send private message to this user   
    yep, lets replace all those funny gimmick adds with real ones because that will increase the enjoyment for the gamers, wait a sec.......
    osteotome (Junior Member) 12 July 2008 0:03 Send private message to this user   
    I pay for the gaming expierence, not commercials !

    "Sony Rocks"

    This message has been edited since posting. Last time this message was edited on 12 July 2008 0:03

    nobrains2 (Newbie) 12 July 2008 5:57 Send private message to this user   
    lets replace talented funny in game adds like:




    and




    and




    and




    well the list is endless atm but when the fat cats seem potential profit, hell what does it matter. they will just spin us a line like "it makes it more real"

    replace talented pieces of art with ones that are going to generate sony bucket loads of cash and "improve the gaming experience" but for who exactly? hey maybe they can go the whole way and have audio adds and replace all the interludes on GTA as this amounts to the same type of destruction of games as injecting real adds, i play games to escape reality not be spammed by adverts to make a huge courp more cash.

    lets fire up our fav game and actually look at what we will be missing, hell take screenies and post them here.





    This message has been edited since posting. Last time this message was edited on 12 July 2008 6:34

    core2kid (Senior Member) 16 July 2008 14:11 Send private message to this user   
    Doesn't affect me one bit.
    fergus100 (Newbie) 17 July 2008 8:14 Send private message to this user   
    in game adds have been around for a long time now sure look at mgs3 it had calory mate in it all this means is we wont see as many spoof adds like those pictures^^ but proper up to date adds and i dought they will be flashing up on screen no one will buy a game like that not ever
    ZippyDSM (AfterDawn Addict) 17 July 2008 8:57 Send private message to this user   
    Originally posted by fergus100:
    in game adds have been around for a long time now sure look at mgs3 it had calory mate in it all this means is we wont see as many spoof adds like those pictures^^ but proper up to date adds and i dought they will be flashing up on screen no one will buy a game like that not ever

    I dunno if advertising could pull its head out of its azz the spoof ads for real products could work.
    fergus100 (Newbie) 17 July 2008 10:14 Send private message to this user   
    yeah the spoofing of real adds would work especialy in gta you would defo see some viagra adds in there haha
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