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Now playing on TiVo: ads from Amazon.com

23 July 2008 11:27 by Rich "vurbal" Fiscus | 1 comment

TiVo has a new deal with Amazon.com to integrate TV viewing with online shopping. This new feature allows viewers to order products from participating companies directly from Amazon using their TiVo remote control.

The general idea is for products like books or albums that are being promoted on various TV shows. Information on available products related to a particular show will be shown after playback, giving the viewer a chance to buy them right away.

Products will also be listed in TiVo's Universal Swivel Search in case you want to buy a product without recording or watching the program its featured on.

"Product Purchase adds a whole new dimension to the TV viewing experience," said Evan Young, Director of Broadband Services for TiVo Inc. "By teaming with Amazon.com, TiVo enables viewers to purchase products related to their favorite TV shows or that they've seen in TV ads without leaving their couch."

He added, "Television advertisers and consumer products companies are no longer limited to the traditional linear shopping channels that require live viewing for product merchandising and fulfillment -- if their product is seen or advertised on any TV show or network, and sold by Amazon.com it can be merchandised to viewers through TiVo."

Last March the two companies began a partnership to make titles from Amazon Unbox, a service that makes movies and TV shows available to download from Amazon.com for either rental or purchase.

Permalink to this article

TiVo adds to on-demand video library (26 October 2008)

Amazon Unbox is dead, welcome Amazon VOD (6 September 2008)

Amazon starts big Blu-ray promotion (19 August 2008)

Xbox Live starts offering original short films (24 July 2008)

TiVo adds YouTube integration into its Series 3 boxes (17 July 2008)

Amazon launches VOD streaming video service (17 July 2008)

Tivo to offer new service using TV critic's recommendations (29 May 2008)

TiVo will offer Disney movies through CinemaNow (28 May 2008)

Amazon Unbox to go HD on TiVo (12 May 2008)

TiVo beats analysts' predictions (6 March 2008)

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ugc (Member) 23 July 2008 14:56
I hope they give the consumer a way to OPT OUT of this advertising. I would not like it personally. [ + quote]