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Philips shows off 3D on Blu-ray

27 August 2008 11:46 by Andre "DVDBack23" Yoskowitz | 8 comments

Philips has announced that they will demonstrate 3D on Blu-ray later this week at the IFA 2008 event.

The demonstration is set to show off the company's new 2D-plus-Depth format which can be added to Blu-ray to immerse the viewer in 3D.

The company says that now with theatrical releases of films in 3D growing, consumers will want the same experience in their homes. Using the 2D-plus-Depth format on Blu-ray users can watch the films either on stereoscopic displays, with the red/blue glasses, or on auto-stereoscopic 3D displays where you do not need the glasses.

Jos Swillens, CEO of Philips 3D Solutions added "this demonstration of 3D on Blu-ray is a clear proof point of the flexibility and sustainability of our 2D-plus-Depth content format. It can bring high quality 3D content to the home on a variety of displays and offers a solution to the need for interoperability in 3D".

Philips 3D displays are normally used for professional use in gaming applications at casinos as well as digital signs and billboards. Because of special WOWvx technology, no 3D glasses are needed.

According to CDRinfo, the "WOWvx technology is developed by Philips 3D Solutions and indicates the use of technology related to 3 dimensional viewing experience. This technology comprises the technology to manufacture autostereoscopic lenticular 3D displays, display signal processing to generate multiple views for 3D displays, interface specification for 3D displays based on the 2D-plus-Depth format and 3D content creation and conversion tools."

Philips says the 3D demo will available to view at the Futurezone of their booth.

Permalink to this article | Topic: Blu-ray

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Discuss this article!
tavek (Member) 27 August 2008 12:18
WOW cant wait for P0rn to get a hold of this, its like im in the action! [ + quote]
xyqo (Senior Member) 27 August 2008 14:21
PERV!!!!! [ + quote]
r3d2tango (Junior Member) 27 August 2008 17:23
*Originally posted by tavek:* WOW cant wait for P0rn to get a hold of this, its like im in the action! or maybe instead getting some instead of watching porn, perv lol [ + quote]
ooZEROoo (Senior Member) 27 August 2008 18:17
*Originally posted by tavek:* WOW cant wait for P0rn to get a hold of this, its like im in the action! Someone had to find this funny. [ + quote]
canuckerz (Senior Member) 27 August 2008 22:42
*Quote:* *Originally posted by tavek:* WOW cant wait for P0rn to get a hold of this, its like im in the action! Someone had to find this funny. Not so much funny as a brainwave ^.^ [ + quote]
blueroad (Newbie) 28 August 2008 9:46
dude im a guy like u (hopefully not like u but at least a male..u r a male right?) and sure ive got a girl i do regulerly and still watch sum now and then..but if the first thing that came to your mind after reading this article was adult entertainment it means you and your hand need to take a break from each other.. on topic though untill i actually see this tech im not very impressed..this will take "seeing is beliving" to a whole new level and for now i ent seen nuthin yet [ + quote]
juankerr (Member) 29 August 2008 12:15
This should be better than the red/blue anaglyph process used by the recent Hannah Montana disc and the upcoming Polar Express release. [ + quote]
Globe08 (Inactive) 30 August 2008 11:24
quit all the whining about the guys porn comment, either hes young,dumb and kidding like teens do or hes goofing off.there is a slight chance that hes serious its not neccessary to attempt and be all pompous ,"uber mature" with the purpose of sounding cool. [ + quote]