Mobile/PDA About Us Advertise here


		User name	Password

		Not registered yet? Register here. Lost your password? Click here.

Browse by topic

News

U.S. online video viewers watch for average of three hours a month

13 April 2009 17:17 by James "Dela" Delahunty | 2 comments

According to data provided by Nielsen Online, viewers of Internet videos in the United States now watch an average of three hours of the material each month. Online video viewing hasn't ceased expanding, with the average time spent viewing the videos in U.S. being 169 minutes in February, then rising to 191 minutes in March, an increase of 13 percent.

The total number of video streams being viewed grew by 9 percent to 9.7 billion, from 8.9 billion, and the total number of videos per user rose 7 percent to 74, from 70.

The sharper rise in the minutes spent viewing video than the number of videos being viewed tells Nielsen that more users are switching to longer videos, with the average growing from 2.4 minutes in February to 2.7 minutes in March.

There's almost no need to say it - but YouTube remained the number 1 video site with 5.5 billion videos and over 89 million people using the site in the United States. Hulu came in second with 384 million videos and 9 million users.

Permalink to this article | Topic: Online video

Disney now a partner in Hulu (30 April 2009)

YouTube to add more full-length content (29 April 2009)

Hulu App coming to iPhone? (17 April 2009)

YouTube to stream full-length movies, TV shows in partnership with studios (16 April 2009)

YouTube orchestra will debut tomorrow (14 April 2009)

Hulu adds 7 new partner websites to deliver streaming video (21 May 2008)

Nielsen looks to provide video fingerprinting and watermarks (12 December 2007)

« Previous news article
YouTube bypasses Korean law by 'blocking' uploads and comments

Next news article »
iPhone and iPod make ripples in games industry

Post your comment

Discuss this article!
atomicxl (Junior Member) 13 April 2009 17:38
This makes me feel bad. With Hulu, I find that i'm watching something thats waaaaaaaaaaaaaaaaaaaaaay closer to 3 hours a week than 3 hours a month. [ + quote]
avoidz (Junior Member) 17 April 2009 10:17
When did the US of A become the center of the internet universe? And Hulu sucks for not being playable outside the United States. [ + quote]