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Adobe brings Flash to the TV screen

20 April 2009 11:19 by Rich "vurbal" Fiscus | 2 comments

At 10:30 AM Adobe CEO Shantanu Narayen is scheduled to appear as part of the keynote presentation at the annual National Association of Broadcasters (NAB) tradeshow in Las Vegas. Earlier this morning his company announced a new initiative he will be talking about today and throughout the coming week - the Adobe Flash Platform for the Digital Home.

This new platform is intended to bring Flash video to consumers using TVs, settop boxes, and Blu-ray players.

In the second half of 2009 NXP Semiconductors is planning to have the first Flash enabled chip ready to ship to OEMs. Intel, Sigma Designs, and Broadcom are also developing their own chips and Comcast is working to have it used as part of tru2way, the successor to CableCARD technology for TVs, settop boxes, and computers.

The most significant partner in this venture is probably Netflix. Bill Holmes, vice president of Business Development at Netflix, was quoted in Adobe's press release saying "Adobe�s Flash Platform for the Digital Home offers great promise as Netflix continues its expansion directly to the television with our consumer electronics partners."

The Netflix Watch Instantly streaming video service has led their continued growth over the last few months. The availability of settop boxes, blu-ray players, and game consoles with Netflix clients has been a key ingredient to that success.

A.D. "Bud" Albers, CTO of Disney Interactive Media Group, will help Shantanu Narayen present today's keynote. Disney, Intel, and Comcast, is participating in Adobe's Open Screen Project, aimed having Flash support on every possible device.

Permalink to this article | Topics: Blu-ray Consoles Gadgets HDTV Home Theater IPTV Online video

Panasonic still developing tru2way despite cable provider delays (2 November 2009)

Adobe offers Flash Platform Services for content providers (21 September 2009)

Mozilla to warn Firefox users of outdated, insecure Adobe Flash installations (5 September 2009)

Comcast to offer HBO content in HD (25 July 2009)

Flash for iPhone still a problem, says Adobe (2 February 2009)

BBC iPlayer headed to Macs, Linux (22 December 2008)

Flash coming to Windows Mobile, Android (18 November 2008)

Adobe working on CinemaDNG format for digital movies (15 April 2008)

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Discuss this article!
ivymike (Member) 20 April 2009 13:37
Adobe better not incorporate any sort of DRM into this FLV or SWF enabled video chip. I don't think I'll be buying one if they do. [ + quote]
cart0181 (Junior Member) 21 April 2009 2:40
Hasn't Sun Java been doing this for quite a while already? Is this new competition for them? I don't really understand it, but people who read the fine print when installing the latest Java Updates will know what I'm talking about. Thanks. [ + quote]