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Blu-ray standalone sales explode

7 May 2009 18:57 by Andre "DVDBack23" Yoskowitz | 19 comments

According to new figures from the NPD Group, Blu-ray standalone sales for the Q1 2009 increased over 72 percent year-on-year from 2008, to over 400,000 units.

Perhaps even more importantly, dollar sales increased to $107.2 million, an increase of 14 percent year-on-year.

"The rising penetration of high-definition televisions and lower Blu-ray player prices are broadening the format�s market opportunity," added Ross Rubin, director of industry analysis at NPD. "Even as options expand for accessing movies digitally, Blu-ray is carrying forward the widespread appeal of DVD into the high-definition marketplace."

The aptly named March 2009 update �Blu-ray Report� also showed that Blu-ray had reached 90 percent awareness in the US in the past six months. Six percent of respondents also added that they were �extremely or very likely� to buy a player in the next six months, which was slightly up from 5 percent last time the "Report" was issued.

The "Blu-ray report" also added that the average selling price for stand-alone fell 34 percent year-on-year, from $393 USD to $261 USD. NPD notes that users are likely to buy in the next six months for the average of $214.

�The leading driver of Blu-ray purchase intent is recommendations from friends, family or co-workers,� said NPD�s entertainment industry analyst, Russ Crupnick. �Blu-ray�s superiority used to be difficult for many consumers to grasp, but when friends rave about it, or demonstrate Blu-ray in their homes, they are selling the benefits in a way that is far more effective than simply viewing an advertisement or seeing it demonstrated at a retail store.�

The data was collected from an online survey of 6,994 consumers aged 18 or higher in the US.

Permalink to this article | Topic: Blu-ray

US hardware sales collapse in May (12 June 2009)

'Watchmen' Blu-ray to include full PS3 game (23 May 2009)

US video game sales down large in April (15 May 2009)

Harman Kardon to release first BD player (9 May 2009)

iTunes gets Blu-ray support? (29 April 2009)

Paramount to use BD+ protection (29 April 2009)

In-car Blu-ray entertainment system coming from Panasonic (26 April 2009)

Consumer interest in BD-Live growing, says Sony (26 April 2009)

DTS announces new audio production tools (25 April 2009)

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b18bek9 (Member) 7 May 2009 20:54
arent blu ray movies sales down or not selling but the standaone players are selling? i coulda swore that was the issue. [ + quote]
Toshibot (Junior Member) 7 May 2009 21:24
*Originally posted by b18bek9:* arent blu ray movies sales down or not selling but the standaone players are selling? i coulda swore that was the issue. BluRay movies are selling just fine. Sales volume for 1st quarter 2009 is almost double compared to 1st quarter 2008. All that in the middle of a recession and the slowest buying season of the year: Blu-ray Q1 sales almost double year-on-year Anyway, no matter how much we see evidence to contrary there will still be people who'll say that the format is dying. [ + quote] This message has been edited since posting. Last time this message was edited on 7 May 2009 21:25
plutonash (Member) 7 May 2009 22:16
funny thing... I've yet to see a standalone yet. [ + quote] This message has been edited since posting. Last time this message was edited on 7 May 2009 22:17
SSSJDanny (Junior Member) 8 May 2009 3:18
Where i work they have a sale that if you buy a Samsung LED LCD TV you get a free Blu-Ray player, and yes we dis and still are selling alot. [ + quote]
Mez (Senior Member) 8 May 2009 9:17
How amazing! Sales go up as the sale price drops! Who would have predicted that? [ + quote]
pirkster (Junior Member) 8 May 2009 10:43
News like this makes me miss hughjars rants. No. Not really. [ + quote]
Oner (Moderator) 8 May 2009 11:08
*Originally posted by pirkster:* News like this makes me miss hughjars rants. No. Not really. You got a chuckle out of me on that one... Search > http://forums.afterdawn.com/search Rules > http://forums.afterdawn.com/thread_view.cfm/2487 Important Rule > http://forums.afterdawn.com/thread_view.cfm/380660 [ + quote]
autolycus (Newbie) 8 May 2009 15:16
Yawn, this news article is still pointless, Blu-Ray sales are still getting DESTROYED (9:1, minus Batman type movies which is still 3:1 for DVD) by DVD. Blu-ray is going the way of Vista. Something else (possibly holigraphic discs) is going to come along. Just like HDMI out teched DVI. Burning millions of people. People are tired of changing technology, including TV's. Supposively 1660p and 1920p TV's are coming within 3 years. Count your uber expensive 1080p useless. [ + quote]
elliott (Senior Member) 8 May 2009 16:13
I had Laserdiscs, then DVD, also my psst VHS collection. Now ai have a digital collection and plan to stick with DVD with my Upconvert dvd player. Do I want a BluRay Maybe? for my htpc home theatre computer because that is my future no more standalone players, no more discs I want it digital and DRM free, I know I will be waiting along time...or will I. Technology is growing fast to me hard copies of movies and music are old school and I am 45. It's time people, companies, producers and the world embrace the paperless, discless world. I like entertainment I can port from my pc to my psp, to my laptop take it on the go anytime anywhere. Nuff said [ + quote]
ZippyDSM (AfterDawn Addict) 8 May 2009 16:34
*Originally posted by pirkster:* News like this makes me miss hughjars rants. No. Not really. Sightly factual rants that can be be fun to argue, I never saw hughjars flame troll maybe but anyone whos in a thread more than a few times could be considered a troll. ...and I iz not hairy...... just smelly :P [ + quote]
domie (Member) 8 May 2009 18:20
*Originally posted by autolycus:* Yawn, this news article is still pointless, Blu-Ray sales are still getting DESTROYED (9:1, minus Batman type movies which is still 3:1 for DVD) by DVD. Blu-ray is going the way of Vista. Something else (possibly holigraphic discs) is going to come along. Just like HDMI out teched DVI. Burning millions of people. . If this isn't hughjars then i'll eat my blu-ray discs :) Remember when HD-DVD crashed and burned ( 2 weeks after he announced it was going to blast blu-ray out of the water at the january Trade Fair ) - he then switched his rants to how blu-ray or any HD format would never replace DVD as there would never be the demand. [ + quote]
ZippyDSM (AfterDawn Addict) 8 May 2009 18:25
*Quote:* *Originally posted by autolycus:* Yawn, this news article is still pointless, Blu-Ray sales are still getting DESTROYED (9:1, minus Batman type movies which is still 3:1 for DVD) by DVD. Blu-ray is going the way of Vista. Something else (possibly holigraphic discs) is going to come along. Just like HDMI out teched DVI. Burning millions of people. . If this isn't hughjars then i'll eat my blu-ray discs :) Remember when HD-DVD crashed and burned ( 2 weeks after he announced it was going to blast blu-ray out of the water at the january Trade Fair ) - he then switched his rants to how blu-ray or any HD format would never replace DVD as there would never be the demand. Well noon e really expected sony to pull no punches and go into debt over it sure they restructured some and are mostly in the black for it. I found me a nice 6X LG BR burner for 150$, 15 25GB discs for 60$ is not so bad bad. [ + quote]
inagasake (Member) 10 May 2009 0:09
I have zero interest in Blu-Ray. MKV all the way. [ + quote]
ZippyDSM (AfterDawn Addict) 10 May 2009 1:17
*Originally posted by inagasake:* I have zero interest in Blu-Ray. MKV all the way. What you think I am putting on it :P [ + quote]
Oner (Moderator) 10 May 2009 11:12
Yet where does the mkv actually/usually come from? Probably a BD...amazing huh? Search > http://forums.afterdawn.com/search Rules > http://forums.afterdawn.com/thread_view.cfm/2487 Important Rule > http://forums.afterdawn.com/thread_view.cfm/380660 [ + quote]
ZippyDSM (AfterDawn Addict) 10 May 2009 11:18
*Originally posted by Oner:* Yet where does the mkv actually/usually come from? Probably a BD...amazing huh? Ya and in acouple years a 15-25 pack of 25GB BRs will be as cheap as DL DVDs. Ah modern gaming its like modern film only the watering down of fiction and characters is replaced with shallow and watered down mechanics, gimmicks and shiny-er "people". [ + quote]
HDNow (Junior Member) 10 May 2009 11:28
Zippy - thats a great deal for a 6x LG Bluray burner. How do you like it so far? [ + quote]
ZippyDSM (AfterDawn Addict) 10 May 2009 11:48
*Originally posted by HDNow:* Zippy - thats a great deal for a 6x LG Bluray burner. How do you like it so far? I dunno its still on sale and I am waiting for moeny to coem in befor I jump at it. I hear it might have issues(well even DVD burners sometimes give out or break in the first few months) so for a extra 40$ I am adding 2 year replacement plan on it. the media I have planed out to get is 4X so it might take 30minetes to burn, I AM going to install a fan or 2 on the unit I plan to put it in my case heat is an issue to worry over if its cooled well it will last longer. Even if it goes off sale its only 20$ more so I am not overly worried about it So far from my plans and assumptions it should be better than doing 2 DL DVDs at once...I had thought about 2 more DL drives and having 4 burners go at once but frankly I don't think its worth the time/effort and physical space to store, not to mention drag on the PC when you do it. And hard drives are just to lulzy to use as a archival method I have done so in the past to lose 3 HDs worth of data, I guess if you fill the HDD all the way up with data scan it then format it then recert the drive you could do it but smart and such is not smart enough to warn of HD errors and with 90% of disc media you burn it once with some form of data verification and its good for a a few years. Ah modern gaming its like modern film only the watering down of fiction and characters is replaced with shallow and watered down mechanics, gimmicks and shiny-er "people". [ + quote]
Mr-Movies (Member) 11 May 2009 21:59
*Quote:* *Originally posted by pirkster:* News like this makes me miss hughjars rants. No. Not really. You got a chuckle out of me on that one... Way too funny and so right! But wait a minute isn't HD-DVD going to win the format war? LOL Cheaper prices and the fact that it is cheaper to entertain your family with a BD movie then going to the theater I think drives the market. Now if unemployment would go down we might even see more increase in sales. [ + quote]