In an interview this week, Sony Computer Entertainment Europe president Andrew House has said the company expects a "a huge amount of growth for the [console] business" following the recent PS3 price cut and the release of the Slim PS3.
"I think what I've heard anecdotally is that this is the point people were waiting for - a redesigned model and, in Euros, a significant price reduction," House says, via GI.biz. "That's people's cue to jump into the business."
"I think as well that the pleasing thing when I look at the European landscape is that this is coming on what was already pretty robust sales, year-on-year. Even at the higher price point our PS3 numbers have been bang on track through this year, against a challenging economic environment."
"So I think we feel this can only mean a huge amount of growth for the business, particularly in the next three months. It's an exciting time, and it's great for us to be able to continue to deliver on the Sony promise - evolving, changing and hopefully delivering a better value proposition to the consumer," he concluded.
"I think as well that the pleasing thing when I look at the European landscape is that this is coming on what was already pretty robust sales, year-on-year. Even at the higher price point our PS3 numbers have been bang on track through this year, against a challenging economic environment."
"So I think we feel this can only mean a huge amount of growth for the business, particularly in the next three months. It's an exciting time, and it's great for us to be able to continue to deliver on the Sony promise - evolving, changing and hopefully delivering a better value proposition to the consumer," he concluded.
