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MPAA revamping antipiracy strategy

22 October 2009 3:45 by Rich "vurbal" Fiscus | 8 comments

The MPAA appears to be gearing up for a change in the way they fight file sharing. Two leaders of the movie industry trade group's antipiracy division have reportedly been let go.

Antipiracy has been renamed Content Protection and Senior Executive Vice President Daniel Mandil has been put in charge. He is also assuming the role of General Council for the MPAA.

This seems to signal a shift in legal strategy, most likely meaning Mandil will be expected to mount some kind of legal campaign against unauthorized file sharing.

Could a RIAA-style legal jihad against file sharers be in the MPAA's plans? It's too early to say right now, but if the studios want to see some action the high profile of this approach may make it inevitable.

Or maybe they are hoping to push the newly appointed Intellectual Property Enforcement Coordinator (IP Czar) to get the government more directly involved in the fight. The IP Czar position was created by last year's Enforcement of Intellectual Property Rights Act, better known as the ProIP Act.

President Obama's nominee for the position, Victoria A. Espinel, was formerly a negotiator for the US Trade Representative (USTR), where she was responsible for protecting the rights of US copyright (and other IP) holders internationally.

Permalink to this article | Topic: Lawsuits & Legislation

MEPs back down on due process for disconnecting file sharers (25 October 2009)

Lawmakers join ISPs in criticism of UK 3 Strikes proposal (20 October 2009)

'Three strikes' law is 'naive', says UK ISP (16 October 2009)

RealNetworks accuses MPAA of anti-competitive practices (18 May 2009)

MPAA promotes Cam copies for college professors (9 May 2009)

US Senator concerned 'The Dark Knight' will lose money from piracy (28 July 2008)

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nonoitall (Member) 22 October 2009 6:43
*Quote:* Antipiracy has been renamed Content Protection... A fart by any other name... [ + quote]
AlBundy (Member) 22 October 2009 10:00
More like a big pile of sh__ by any other name [ + quote]
slickwill (Junior Member) 22 October 2009 16:41
Instead of trying to solve the problem at the root, they just punish the end result or the branches, so as long as the root problem isn't solved more problem branches will be grow out of the root. An example would be punishing people for using a specific product, instead of eliminating the source of the product. [ + quote]
KillerBug (Senior Member) 22 October 2009 23:21
*Originally posted by slickwill:* Instead of trying to solve the problem at the root, they just punish the end result or the branches, so as long as the root problem isn't solved more problem branches will be grow out of the root. An example would be punishing people for using a specific product, instead of eliminating the source of the product. That's the way the government does it...they call it the war on drugs, but it is a war on end-users, low-level pushers, and the occasional psychotic maniac cartel boss. They do nothing to stop the Coca and Poppies from growing, and have gone so far as to overthrow elected governments in order to install cartel bosses as dictators in order to keep the flow going. Yet when it comes to the users, the same government has a zero-tolerance policy. Now the war on piracy can begin, so the citizens will now be the enemy in a war waged by the government as well as wars waged by corporations. For a generaly peacefull and often unarmed populous, who pay for the government and these corporations to exist, we sure have a lot of people waging wars against us. [ + quote]
MightyOne (Junior Member) 23 October 2009 12:20
And the government wonders why people snap and go on a Shooting spree. There will probably be much more of these Temporary Insanity pleas in the near future. I just hope the sights are on the right target. [ + quote]
KillerBug (Senior Member) 24 October 2009 0:22
*Originally posted by MightyOne:* And the government wonders why people snap and go on a Shooting spree. There will probably be much more of these Temporary Insanity pleas in the near future. I just hope the sights are on the right target. Doubtfull...usualy when someone snaps, they don't have time to fly to Washington DC or Las Angles...usualy they just shoot up their co-workers or family. [ + quote]
rondack (Junior Member) 29 October 2009 6:46
Same-Old-Same-Old [ + quote]
Mez (Senior Member) 1 November 2009 22:43
Well, I was wondering when they would get around to it. [ + quote]