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Movielink to feature indie movies

26 March 2003 14:24 by Petteri "dRD" Pyyny | 1 comment

Movielink to feature indie movies Movielink, an online movie service, a joint venture between major movie studios, has signed several deals with smaller movie publishers to feature their content on the service as well.

Deals include some of the major indie studios, such as Artisan Entertainment -- who was behind the hugely successful "The Blair Witch Project" -- but also smaller studios that create mostly short films and art movies.

Movielink has also plans to launch a multi-million dollar ad campaign to extend its audience -- venture is pretty much unknown outside digital video audiences. Company also revealed some interesting details about its customer base -- their typical customer is a male, between 25 and 49, instead of 18 and 25 that company itself expected before the launch. This could be due various reasons, P2P piracy and its popularity among teenagers being one of them.

Source: Reuters via CNet

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Related articles:

  • Movielink upgrades its service (3 September 2003)
  • Fox licenses its movie catalog to CinemaNow (3 April 2003)
  • Movielink launched -- only for U.S. customers (11 November 2002)
  • Movielink to use both, Real and Microsoft (30 October 2002)
  • IBM to power MovieLink (9 September 2002)
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    hoppers (Member) 27 March 2003 6:34 Send private message to this user   
    but is (or when will) the service be available to the whole world??
    [ + quote]
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