According to movie studios, five years ago the so-called drop-off rate between movie's premiere weekend and the second weekend was appx. 40 per cent in the UK and now it is 51 per cent.
Now, we're waiting anxiously when MPAA decides to ban mobile phones and IM tools -- obviously they are to blame, 10 years ago people didn't have any means to communicate with each others and even Really Bad Movies made profit, right?
Source: The Independent










