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OD2 offers audio streams for a penny

14 June 2004 14:56 by Petteri "dRD" Pyyny | 1 comment

British OD2 prepares for a long and, most likely, aggressive fight against the online music industry's golden child, Apple's iTunes. As iTunes is about to launch tomorrow in UK and various other European countries, OD2 has already hit its first punches in the fight by launching a streaming jukebox service that allows users to listen tracks from its 350,000 track library for a mere penny each.

The nag? You can't download the songs nor burn the songs for that price, obviously. The price applies only to a single listening experience, but at �0.01 each ($0.0181 or �0.0150), it sounds rather tempting offer. More permanent downloads, that can also be transferred to portable audio players that support Microsoft's Windows Media 9 specs, users have to pay �0.75 ($1.36, �1.13) per song.

As the online music industry is still very much in its infancy in the Europe, the stakes are high for the companies to gain the "critical mass" and the brand recognition across the continent before the market gets saturated with similar services.

Source: NewsFactor

Permalink to this article

iTunes' first week in Europe: 800,000 tracks sold (23 June 2004)

Loudeye buys British OD2 (22 June 2004)

iTunes launched in the UK, Germany and France (15 June 2004)

iTunes' European launch expected next week (7 June 2004)

Half a million legal music downloads in the UK (4 June 2004)

British charity Oxfam launches online music store (23 May 2004)

Napster launches service in the UK (23 May 2004)

Napster teams up with Dixons in the UK (5 May 2004)

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bp_me (Inactive) 23 June 2004 10:17
With a subscription to this service, and "total recorer", you could effectively download songs for 1p each, as apposed to the permanent download for 75p. [ + quote]