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TiVo now has 3 million subscribers

19 February 2005 5:37 by James "Dela" Delahunty | 2 comments

TiVo has announced it now has 3 million subscribers. It had passed the 3 million customer mark at the end of January, adding 251,000 TiVo-only customers and 447,000 DirecTV customers. "Last year, we launched an aggressive growth plan that included increasing our subscription acquisition spending to grow our base, strengthen our market position, and fuel our recurring revenue model," said Mike Ramsay, TiVo's Chairman and CEO. "We accomplished our goal of doubling our sub base to over 3 million subscriptions."

TiVo has been put under increased pressure in recent months as the company must show that it can survive without DirecTV at its side. DirecTV announced their own DVR device at CES 2005 which only fuelled more speculation that the two companies partnership may in fact be nearing its end. Also TiVo CEO Mike Ramsay and President Marty Yudkovitz both announced their resignation within weeks of each other in January.

If all that isn't enough, now TiVo subscribers are also coming forward announcing numerous glitches in the latest software updates. Despite TiVo's optimism, Jupiter Research senior analyst Joe Wilcox doesn't expect the situation to improve. "According to Jupiter Research forecasts, satellite-based DVRs have the greatest installed base, with cable-based DVR expected to snatch the lead in a few years. While the market consolidates around cable- and satellite-based DVR, standalone unit install base will decline steadily over the next five years," Wilcox stated.

Source:
Betanews

Permalink to this article

TiVo plans to bring TV programming to PSP and iPod (23 November 2005)

DirecTV launches a new non-TiVo digital recorder (6 January 2005)

TiVo goes to PC (3 January 2005)

TiVo now has 2 million subscribers (26 September 2004)

TiVo now has 1 million customers (6 November 2003)

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Discuss this article!
daemonzx6 (Senior Member) 19 February 2005 14:23
I tried TiVo for two days. I noticed a 6-8 second delay from pushing the "Guide" button on my DirecTV remote from it actually being displayed. Obviously there was a very bad video delay. I called customer support and they said that it was normal..if you were using the IR things they say you should use. I had already diagnosed the problem and they really didn't have a clue what was wrong. I conclude that they have pretty bad support, and that I took back the TiVo and got a TV-Card for my PC. [ + quote]
Sickman1 (Inactive) 26 February 2005 5:01
I bought a DVD burner for one reason and one reason only...to get rid of cable. and for that i am thankful. 80 dollars a month to watch cable i dont think so. and if i was to watch a show later that was recorded id have a vcr perhaps? too many people out there with alot of money to buy useless shit with. [ + quote]