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UMD format has good first month in UK

11 October 2005 14:43 by James "Dela" Delahunty

UMD format has good first month in UK Sony's Universal Media Disc (UMD) format has had a terrific first month of sales in the United Kingdom. The UMD format was first introduced to the UK in September when the PlayStation Portable (PSP) console was launched across Europe. The UMD format is used for PSP games and also PSP movies provided by some of Hollywood's biggest movie studios. In it's first month, more than 100,000 UMD movies were sold in the UK, accounting for about 1% of the overall consumer video market.

The estimates were released by the Official UK Chart Company, with the sales thought to be even higher. When you look at the movies sold on UMD, some key titles did much better than others. The movie Underworld sold 7,487 copies, followed by The Hitchhiker's Guide To The Galaxy which sold 7,136 copies. Almost 250,000 PSPs have been sold in the UK so far, which suggests that about half of PSP owners have tried out UMD movies, but whether it will become an ongoing investment or if it is just curiosity remains to be seen.

In other regions of the world where Sony PSPs and the UMD format have been around for longer, there has not yet been enough data gathered to judge whether consumers are warming to handheld video.

Source:
GamesIndustry.biz

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