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More on Sony PSP graffiti

6 December 2005 13:01 by James "Dela" Delahunty | 10 comments

Wired has an article on the Sony PSP graffiti that has popped up in several U.S. cities, much to the annoyance of some people in those cities. The graffiti is of kids playing with the PlayStation Portable (PSP) console. Due to the strange looking big eyes on the graffiti, some residents found the graffiti weird and posted on the Internet about it. In one case, a woman was so offended she complained about the graffiti and asked for it to be cleaned.

Since the graffiti didn't mention Sony or PSP, nobody really knew for sure if Sony was behind the graffiti or not. Of course, the company was, and Sony spokeswoman Molly Smith explained how the company was targeting these ads. "With PSP being a portable product, our target is what we consider to be urban nomads, people who are on the go constantly," she said.

As well as receiving criticism, many also approved of the artwork. "It's a cheeky wink toward a savvy audience who are already familiar with the product," Piers Fawkes, who runs the IF blog that focuses on new currents in marketing said. "It's reflective of modern approach to marketing. The creative classes are sick of marketing when done badly or blandly, but when it's done in (an) intelligent manner, we appreciate it."

This is not the first time this sort of advertising has been done by a company. IBM was fined more than $120,000 after spray-painting Linux advertisements on cities' sidewalks. Unlike IBM however, Sony got permission from building owners first and paid for the use of the walls for the advertisements for short periods.

Source:
Wired

Permalink to this article

White PSP ad sparks racism claims (6 July 2006)

San Francisco residents destroy PSP graffiti (4 December 2005)

PSP graffiti getting on LA residents' nerves (2 December 2005)

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Discuss this article!
cheezy_P (Newbie) 6 December 2005 14:15
Im glad sony went about this in the right way. The marketing behind this campaign was smart and it obviously hit the right audience and received public attention on a grand scale. Now if they would just know not to use rootkits on their own customers.... [ + quote]
ZeroTech (Junior Member) 6 December 2005 17:18
Quote: Unlike IBM however, Sony got permission from building owners first and paid for the use of the walls for the advertisements for short periods. ... Then what's the problem then? [ + quote]
evilh0ly (Senior Member) 6 December 2005 18:23
it's true an excellent advertising strategy remember the Passion of Christ stirred all kind of publicity, and it does sells. [ + quote]
nuttin_88 (Member) 7 December 2005 4:37
does anybody have a pic i've been reading about this for days hoping to see the famous graffiti that gets old ladies sooo offended. [ + quote]
nuttin_88 (Member) 7 December 2005 4:44
sorry for double post there's no edit button. But check this out. That shit's kinda scary, do you see the kid licking the psp? They all look like they're under some sort of mind control. Sacry and funny in a weird way. [ + quote]
nuttin_88 (Member) 7 December 2005 4:45
dammit!!! forgot to paste link here it is. http://www.flickr.com/photos/habitforming/sets/1417724/ [ + quote]
neurokasm (Member) 7 December 2005 9:36
Quote: They all look like they're under some sort of mind control. haha [ + quote]
alphabit (Newbie) 9 December 2005 9:40
Residents worry about this "clean" grafitti? That is just plain lunacy,Why dont they worry about the people on the corner selling crack to their kids 24/7.Or why not complain that there is not enough profanity and (or) gang symbols. I have seen a lot of graffiti on my life and that was least offensive I have ever seen..Whats the matter with people now days..huh?..Damn [ + quote]
lxfactor (Senior Member) 11 December 2005 14:33
weird character showing up on commercials~!!! [ + quote]
madman91 (Junior Member) 17 December 2005 18:14
i agree with alphabit we should care about the real issues not some stupid mind-controlled characters playing psp's on walls.. do they kill people? it seems like we only care about the things that dont actually hurt anyone. i think i might wanna get a psp zzz... eat brains.. lol those kiddies brainwashed me :D Happy Holidays [ + quote]