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White PSP ad sparks racism claims

6 July 2006 17:46 by James "Dela" Delahunty | 210 comments

White PSP ad sparks racism claims If there is one thing Sony is most definitely good at, it's causing controversy with their advertisements for the PlayStation Portable (PSP) console. You might remember, for example, how Sony came under fire for running a graffiti ad campaign. Some slammed Sony for "defacing public property". Sony also ran into trouble over advertisements in the UK. Now Sony has run into trouble in the Netherlands.

This time however, it is a little worse as accusations of racism are being thrown at the company over a particular advertisement for a new ceramic white-colored model of the PSP. Most of the ads are fine. They just include a white woman promoting the PSP console in various ways. However, many claim one particular ad shows the woman assaulting a black woman.

Specifically, on the left on the billboard there is a black woman dressed all in black. On the right there is a white woman dressed all in white. The problem people have is the fact the white woman is holding the black woman by the jaw. The ad contains the words "PlayStation Portable White Is Coming".

Sony claims that there is no ill intent with the advertisement. "The marketing campaign for the launch of the white PSP in the Netherlands focuses on the contrast between the Black PSP model and the new Ceramic White PSP model. A variety of different treatments have been created as a campaign to either highlight the whiteness of the new model or contrast the black and the white models. Central to this campaign has been the creation of some stunningly photographed imagery that has been used on large billboards throughout Holland. All of the images created for the campaign have been designed to show this contrast in colors of the PSP's, and have no other message or purpose." a Sony rep told GameSpot.

Is it racist or not? Decide for yourself! See the ad at DigitalBattle.

Source:
GameSpot


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    Discuss this article!  There are more user comments available, read them here
    ZippyDSM (AfterDawn Addict) 8 August 2006 12:53 Send private message to this user   
    Ya I always forget cheap shots have a 10% chance for the crowed to love ya and a 70% for rotten fruit to love you 0-o scary the thigns I think of *L*

    I gotta say never lose that driveing edge for competion,it gives you drive to face the comming day,soemthign I and stil figureing out how to do *L*
    0_o

    I have a brain...I think......

    Windows Vister
    I dub thee vister untill thee can prove thyself.

    I aint the brightest bulb around but I can feel my way in the dark...

    I fuzzy braind mew =0_o=

    FIGHT THE M.A.F.I.A.A.
    "Music And Film Industry Association of America.."
    BluRay (Senior Member) 8 August 2006 13:11 Send private message to this user   
    You know Boberto96, I am beggining to dislike you.

    Your causing war in this topic.
    Why do you see only one opinion, and that to which is yours?
    Bet your a selfish person in real life, but I don't like making assumptions or accussations.

    Look at both sides of the story.

    It doesn't matter if God exists or doesn't.
    You don't like him, thats your problem.
    You don't believe he exists, fine, be that way.
    BUT DONT TORMENT OTHERS FOR NOT DOING WHAT YOU DO!!!!!!!!!!!!!!!

    I have updated my BluRay AD page take a look
    I am now taking Userbar requests please PM me.

    I think I speak for everyone when I say, please read the rules.
    http://forums.afterdawn.com/thread_view.cfm/2487

    This message has been edited since posting. Last time this message was edited on 8 August 2006 13:11

    ZippyDSM (AfterDawn Addict) 8 August 2006 13:21 Send private message to this user   
    BluRay
    Mmm prety much but I tried not to be so ahrd on im *L*

    I have a brain...I think......

    Windows Vister
    I dub thee vister untill thee can prove thyself.

    I aint the brightest bulb around but I can feel my way in the dark...

    I fuzzy braind mew =0_o=

    FIGHT THE M.A.F.I.A.A.
    "Music And Film Industry Association of America.."
    Aramisk (Newbie) 8 August 2006 14:46 Send private message to this user   
    christ

    look no offence "who am i kidding be offended"

    i have been on this site very very briefly, in the total amount of time on it, i have

    had religion forced upon me
    had views from a demented 12 yo forced upon me
    listened to the ramblings of a kid caliming to be a veteran it expert.

    and heard more racists comments than sense

    its almost like someone asks a question then everyone has to answer even if they have got no clue

    and those with a supperiority complex have to blast them

    i am a resonable person and those who know me on certain other forums know i favour intelligent conversation

    and quite like to hear other peoples Opinions

    but having them Forced and argued into topics of NO RELAVENCE

    ZippyDSM (AfterDawn Addict) 8 August 2006 15:07 Send private message to this user   
    Welcoem to the interweb,where fools and genius;'s battle for literal supremcy.


    Did I spell that right..mmmm


    XENON (Junior Member) 8 August 2006 18:55 Send private message to this user   
    Zippy it's supremacy. but we know what you saying.
    ZippyDSM (AfterDawn Addict) 8 August 2006 19:44 Send private message to this user   
    I missed that to eh? :P
    I was thinking of literal theres 2 meanings for it and forgot if there were 2 spellings for it.

    I am thinking literal as in well typed word,frgive if my brain farted its been knowen to be gassy....
    borhan9 (AfterDawn Addict) 8 August 2006 19:49 Send private message to this user   
    @Aramisk

    I feel your pain mate. The way i have learnt to stop the insults and the BS comments that are made here sometimes, is by just not posting after they have made the comment.

    Thats all you have to do. Let them keep posting crapp and if you dont get involved ur not fueling the fire and eventually they will cross the line and then they get banned and then thats one less headache for everyone :)
    XENON (Junior Member) 8 August 2006 20:43 Send private message to this user   
    Zippy. no problem. Literal has 2 meanings but the same spelling. (Literal. as in from books and literal as in debliberate)

    @Borhan. True but sometimes it gets very difficult to "bite your tongue" and you just have to respond and "vent your spleen" It does wonders to your stress levels but makes for a flame war and possible enemies afterwards.
    hot_ice (Senior Member) 8 August 2006 20:52 Send private message to this user   
    Boberto

    Complacent are we not, to think some simpleton such as yourself would get away by insulting others, and not expect a response in return.

    For the shut up comment, well, that's a lowlife comment, and I am not saying you are one, but if you wish to continue with this line of derogatory language, then it's safe to say, I think you want to identify yourself as such.

    It's fairly clear that your vehement dislike of my personal conviction has blinded you to reason, perhaps once you calm down, and become fairly rational, you will see the error of your ways.
    ZippyDSM (AfterDawn Addict) 8 August 2006 21:17 Send private message to this user   
    hot_ice
    need not...gas on fire....already hot it is with all the pointy headed people around us....

    I have a brain...I think......

    Windows Vister
    I dub thee vister untill thee can prove thyself.

    I aint the brightest bulb around but I can feel my way in the dark...

    I fuzzy braind mew =0_o=

    FIGHT THE M.A.F.I.A.A.
    "Music And Film Industry Association of America.."

    anyone know of a DVD palyer that will auto paly a moive?
    skip or play thru all the stuff it cant skip and jsut auto play the darn moive?
    I have a 80 soemthign grandmother and her sis that want to wath moives and cant figure out the DVD remote...
    hot_ice (Senior Member) 8 August 2006 22:07 Send private message to this user   
    Zippy,

    Boberto can be "intentionally" insulting and he is very deliberate with his words. Would you like it if someone told you to shut up, I don't think so, and I don't think anyone else would.
    ZippyDSM (AfterDawn Addict) 8 August 2006 22:13 Send private message to this user   
    Hot ice,I am told on a almost daily basis to learn to spell,I cant underatand you,dumb,stupid,ect,ect,ect I am sure theres a shut up somewhere in there to,One could say I am use to it but it is non the less dis hearting.....*sigh*
    I do not feel well I need to go to sleep yet I cant go to sleep...blah.....*sigh*

    I have a brain...I think......

    Windows Vister
    I dub thee vister untill thee can prove thyself.

    I aint the brightest bulb around but I can feel my way in the dark...

    I fuzzy braind mew =0_o=

    FIGHT THE M.A.F.I.A.A.
    "Music And Film Industry Association of America.."

    anyone know of a DVD palyer that will auto paly a moive?
    skip or play thru all the stuff it cant skip and jsut auto play the darn moive?
    I have a 80 soemthign grandmother and her sis that want to wath moives and cant figure out the DVD remote...
    BluRay (Senior Member) 9 August 2006 1:37 Send private message to this user   
    Being told to shut up, is not a big deal for me, usualy when someones tells me to shut up, with out a good reason, is looking for a fight or something, I just stay quite and that infuriates the person more :)
    Whats even better just carry on talking like the person never said shut up.

    I have updated my BluRay AD page take a look
    I am now taking Userbar requests please PM me.

    I think I speak for everyone when I say, please read the rules.
    http://forums.afterdawn.com/thread_view.cfm/2487
    Aramisk (Newbie) 9 August 2006 2:07 Send private message to this user   
    personally i dont like listening to fanatics, dont care much for the opinions of most people under 18 since most of the time, its like talking to someone with a minor grasp of reality

    but it seems theres more flee biting, and angry, flee biting demented people on this forum than most i have been on

    however i do recall the "hackers lounge" on yahoo i went to once was far far worse

    in fact it makes me ill when i think about
    Boberto96 (Junior Member) 9 August 2006 3:27 Send private message to this user   
    look, hot ice... you are getting ridiculous. You can say that i have no grasp on reality and i have no ability to think on your level.. You and everyone on here is more than welcome to google the crap out of things then regurgitate them onto a text box.

    I'm done here so stop talking about me. Unless you want to continue to flatter me by becoming upset with my posts :). I don't even want to say shutup again because I am afraid that i'll hurt your feelings, make you cry.

    I never told anyone that god doesn't exist, i just said he was hypothetical that is all. I never told anyone to learn to not like god, as you did telling them to learn about him, so please before you try and make it sound like I am an asshole why don't you sit back and re-read my posts. I argued along the lines of the topic, albeit very far from the original about PSP's or something....

    If you want to post things about teaching people the way of god, don't be surpirsed when others post things denouncing it. Give and take you religious saps... get over yourselves.
    Boberto96 (Junior Member) 9 August 2006 3:33 Send private message to this user   
    Complacent or not, you are a jerk hot ice... a jerk with a huge superiority complex who probably does not get out all too often. I never said i didnt expect a response... i just expected that when i argued a point you would argue back that point for or against and not simply pick apart my repertoire, or my cynicism or whatever it may be. This leaves you in the hot seat for personal insultation. God would not be pleased.


    The next time you want to throw insults around (shutup is NOT an insult) just ask "What would jesus do?"
    tycobb (Senior Member) 9 August 2006 7:08 Send private message to this user   
    boberto96 Keep it up with your complaining and personal attacks on people and you won't be here anymore.So when you come out blazing like I know you will DON'T SAY YOU WERE NOT WARNED!

    Page 6 was my first reply on this thread did I say anything about religion? Thought so.bigmac revamped this after 3 days of inactivity NOT me.I responded to him NOT you.My third reply was to end it, but you as usual were wanting an arguement so you attacked me.

    If he doesn't want help that's fine with me but it's on the table that's all.I told him what christians think about his analogy I didn't speak for anyone but my self.Your lame obsession with hot_ice is the reason you addressed me.Am I pushing it on him no I'm telling him the facts from a christian perspective.So don't get all pissy and turn into the incredible hulk.

    @Aramisk if you don't like the site so much then why are you here? If this thread is rediculous and filled with underage fanatics why are you posting?

    pc games with gamepad support by tycobb.
    http://forums.afterdawn.com/thread_view.cfm/360823



    This message has been edited since posting. Last time this message was edited on 9 August 2006 7:08

    goodswipe (Inactive) 9 August 2006 12:07 Send private message to this user   
    After reading the 1000000000 posts of all you's guys crying about your pu*#$es hurting.. ive come to the conclusion that this thread should be closed out.

    My 2 cents..
    Boberto96 (Junior Member) 9 August 2006 12:20 Send private message to this user   
    "Shutup"


    When this becomes a beligerent insult, wake me, please.


    Man, I never attacked anyone and YES I am looking for an argument. I am blunt, harsh, and realistic. I say my opinion and I do try not to say things to the extent like "You believe religion you are an idiot" because that is untrue, cruel and i wouldn't want people bashing my life choices. Sorry if you feel insulted by what I said, perhaps you are just too sensitive.
    goodswipe (Inactive) 9 August 2006 12:29 Send private message to this user   
    8**0(
    Boberto96 (Junior Member) 9 August 2006 12:31 Send private message to this user   
    Hey, religious types...

    If you thought I was being harsh, let's discuss what the bible (judeo-christian, as i assumed you are) thinks about people that don't like it's viewpoint...

    You aren't christian: Burn in hell

    You are a woman: You are dirt

    Kill, Maime, Wound, Rape, Be Cruel and insulting: It's gonna be ok, just accept baby Jesus before you die and God say's whatsup?

    How come we can't change the Bible?: Because the bible says it is innerant.

    How many hundreds of translations of the new testament are there into english alone? Where is the old testament?

    If you think i'm stubborn and frustrating and really WON'T LAY OFF!! Try arguing against the bible...
    goodswipe (Inactive) 9 August 2006 12:39 Send private message to this user   
    Boberto96...your status has prolly gone up by three levels just from this thread..soon you will be an afterdawn addict.
    Nephilim (Moderator) 9 August 2006 12:47 Send private message to this user   


    I can't close a news article thread but I'll do this:

    Anyone who posts after this one will be banned for a month. NO EXCEPTIONS!


    This message has been edited since posting. Last time this message was edited on 9 August 2006 13:06

    Boberto96 (Junior Member) 9 August 2006 12:48 Send private message to this user   
    [Banned for a month]

    This message has been edited since posting. Last time this message was edited on 9 August 2006 13:02

    xhardc0re (Inactive) 14 August 2006 19:11 Send private message to this user   
    [Banned for a month]

    This message has been edited since posting. Last time this message was edited on 14 August 2006 20:13

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