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Virgin and Buena Vista strike HD content deal for UK

18 February 2007 15:40 by James "Dela" Delahunty

Virgin and Buena Vista strike HD content deal for UK Virgin Media and The Walt Disney Company's Buena Vista International Television (BVITV) announced a deal earlier this month, that will provide content for Virgin's TV-on-demand service in the UK. The deal includes hit U.S. shows including Grey's Anatomy, Criminal Minds and Alias. The deal also includes high definition versions of all the shows except Extreme Makeover UK.

"We're strengthening our TV-on-demand and HDTV offerings with this major new agreement. Our customers already love the additional choice and control offered by on-demand and now we're focused on creating a must see menu of entertainment." Steve Burch, president and CEO of Virgin Media, said. Virgin expects to strike several more major content deals soon, bringing more HD content to UK customers.

"Flexibility and choice are becoming increasingly important factors to consumers of TV entertainment, so we're pleased to be working to offer this strong selection of our series to Virgin Media's customers across the UK, in convenient ways." Jim Brehm, senior vice president, Sales, BVITV EMEA, said.

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