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Chelsea jumps on YouTube bandwagon

19 February 2007 14:26 by James "Dela" Delahunty | 2 comments

Chelsea F.C. has become the first English Premiership football club to announce a deal with Google Inc.'s YouTube video sharing site. The club will will offer archive footage and daily news on its own channel at youtube.com/chelseafc. YouTube will not be used as a venue to broadcast live games of course, due to contracts with television broadcasters.

At the moment, there is no money involved in the deal but Chelsea could decide to add advertising in the future. "Chelsea is the first football club to move into what is clearly one of the fastest growing new media platforms", said Peter Kenyon, Chelsea CEO. The Premier League is currently working with YouTube to remove content that was posted illegally by users.

This move by Chelsea will most likely be repeated by other teams in the near-future, whether its with YouTube or perhaps Microsoft's Soapbox.

Source:
Pocket-Lint

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Discuss this article!
cashman91 (Member) 19 February 2007 14:39
yes good news [ + quote]
borhan9 (AfterDawn Addict) 20 February 2007 1:35
I like this idea. Because it can be good in a way. For people that do not have pay TV they can gety some video news. Quote: Peter Kenyon, Chelsea CEO. My only thing that annoys me here is that Peter used to be in charge of Man Utd. but Chelsea threw more money at him. [ + quote]