Mobile/PDA About Us Advertise here


		User name	Password

		Not registered yet? Register here. Lost your password? Click here.

Browse by topic

News

YouTube partners with NBA

28 February 2007 14:23 by James "Dela" Delahunty | 3 comments

A deal struck between Google Inc.'s YouTube video sharing site and the NBA will allow YouTube users to view original content from the league and to also upload their own videos to share with other NBA fans. Through the partnership, the most popular of the uploaded videos will then be shown on the NBA's cable network each week in a show called "NBA Top 10 on YouTube".

"NBA fans will be able to interact and share their passion for the game by posting their 'best moves'," Commissioner David Stern said. "YouTube's popularity and wide-reaching community of users provides the NBA with another unique way to reach our fans." Google's Adsense program will also syndicate NBA content through its advertising network, allowing publishers to use NBA content on their sites.

"We are thrilled to partner with the NBA to give them access to an amazing platform to further engage their fans around the world," Google CEO Eric Schmidt said. YouTube also currently has a similar deal with the NHL.

Source:
Betanews

Permalink to this article

Cops using YouTube to catch criminals (4 March 2007)

YouTube gets BBC deal (3 March 2007)

YouTube focusing on smaller partnerships (3 March 2007)

Digimarc pitches digital watermark solution to online copyright woes (28 February 2007)

YouTube gets boost in traffic after Viacom deal collapsed (26 February 2007)

YouTube talks with CBS stumble (21 February 2007)

Chelsea jumps on YouTube bandwagon (19 February 2007)

YouTube clashes with media giants again (16 February 2007)

YouTube revenue sharing will not be an easy task (31 January 2007)

YouTube users will soon get share of revenue (27 January 2007)

« Previous news article
HD VMD gets U.S. distribution deal

Next news article »
Sony confirms price of UK PS3 downloads

Post your comment

Discuss this article!
PeaInAPod (AfterDawn Addict) 28 February 2007 17:45
Finally someone strikes a deal that doesn't involve suing and/or money. Good Job NBA/YouTube. [ + quote]
georgeluv (Member) 1 March 2007 7:19
i feel as though a new golden age of movies is comming, youtubes efectivness at staving off legal threats has forced people to bow down and give up, its so beautiful it makes me want to cry (and work for google). [ + quote]
borhan9 (AfterDawn Addict) 1 March 2007 22:08
I love this. Well done Youtube and NBA. As an Australian with no pay TV i would love to see the NBA like this. Job well done. [ + quote]