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afterdawn.com > news > plasma industry will see growth, but not as much in revenue
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Plasma industry will see growth, but not as much in revenue

24 March 2007 8:51 by James "Dela" Delahunty

Plasma industry will see growth, but not as much in revenue According to iSuppli, the Plasma TV industry will see steady growth in the next few years, but makers of Plasma displays will not see any major rise in revenue. iSuppli expects the industry to see growth of about 14% annually for the foreseeable future, and that unit shipments will see growth from the 13.4 million figure this year, up to 22.7 million in 2011.

However, due to increased manufacturing efficiencies and constantly growing pressure from liquid-crystal display (LCD) TVs, revenues for Plasma TVs will only see slight growth over the next five years as the average selling prices of the units will decline by about 13% per year.

Matsushita is currently performing the best in the market, staying ahead of LG Electronics and Samsung. Matsushita, which sells its TVs under the Panasonic brand, increased its market share to 37.3% in the fourth quarter.

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