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SonyBMG turns to blogs to demo music

30 March 2007 16:44 by James "Dela" Delahunty | 2 comments

Record label SonyBMG has revealed that it will no longer accept sample music from unsigned artists on hard copy formats, instead directing them to record label websites to blog their music, photos and videos. "Blogging is clearly one of the major trends in music, media and entertainment," said SonyBMG's UK and Ireland Music Entertainment Chairman and Chief Executive Ged Doherty.

He added: "100,000 new blogs go online each day at the moment, and the blogosphere is doubling every 230 days so it makes complete sense for the major labels to use the process in a creative way to encourage, discover and communicate with new artists." Social networking sites across the world already offer features to musicians to help them promote their work.

Source:
Reuters

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Buga (Newbie) 30 March 2007 18:44
I say new artists should just keep there stuff to themselves on there own blogs or webpages. Screw the Major Record companies. I only listen to unsigned bands anymore. Tired of the MAFIAA. [ + quote]
ZippyDSM (AfterDawn Addict) 31 March 2007 3:26
so wait when people talk abotu and share music thats grand evil but when they let people do it its not? 0-o [ + quote]