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Matsushita and Hitachi join forces in plasma screens

24 May 2007 19:39 by James "Dela" Delahunty | 2 comments

Matsushita Electric Industrial Co. and Hitachi Ltd. have decided to join forces against competition in the flat-panel TV market. Both companies will add each others' plasma display panels (PDP) to their product line-ups. Matsushita (Panasonic brand) will supply Hitachi with 103-inch panels in the current business year to March 2008, and Hitachi will Matsushita with 85-inch panels in the next business year.

Plasma makers took a hit when manufacturers of liquid-crystal display (LCD) TVs started rolling out larger screens at lower prices. Plasma TVs once dominated the 40-inch-and-larger market, but now plasma makers are being urged to keep closer ties to compete with LCD. Global LCD TV sales grew 54% from a year ago to $13.6 billion in the latest quarter, while plasma TV sales fell 9% to $3.6 billion.

Matsushita said that it is currently unclear how much annual revenues the new deal with Hitachi could generate. The move by both companies follows LG Electronics Inc. and Samsung Electronics Co. Ltd.'s formation of an alliance to enhance competitiveness.

Source:
Yahoo

Permalink to this article

LG produces smaller plasma display panels for China (21 May 2007)

Tax on plasma displays proposed (20 May 2007)

LG Electronics plans to close PDP plant (19 May 2007)

LG.Philips sees stable price for LCD panels (17 May 2007)

Samsung stops sale of defective flat-panel TVs (15 May 2007)

Pioneer introduces new, better performing Plasma HDTVs (9 May 2007)

Hitachi sues LG over plasma panels (28 April 2007)

Matsushita to sell 42-inch plasma TVs (10 April 2007)

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Discuss this article!
borhan9 (AfterDawn Addict) 25 May 2007 15:21
If you cant beat them join them and fight the rest together. Pointless There will always be competition always. [ + quote]
Unfocused (Member) 16 June 2007 21:23
These two companies have been around for a long time and have enough experience between them to produce some quality equipment. [ + quote]