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Warner to test advertising-supported video online

31 May 2007 19:12 by James "Dela" Delahunty | 3 comments

Warner Music Group has announced plans to launch its video archive online free to fans. The label, which is home to Madonna and the Red Hot Chili Peppers will work with digital services provider Premium TV to develop "digital hubs" (online TV sites) that are organized by genre, label or artist. They will be funded primarily by advertising. Music companies are looking for ways to generate revenue while the demand for video content online continues to rise.

Warner said the platforms would show previously unseen footage and would eventually be available in different languages. While advertising will drive revenue, users can also download videos for an additional fee. "This major new proposition in online TV represents a key step in our continued transformation," Patrick Vien, chairman and chief executive of Warner Music International said.

He added: "These unique digital hubs will further enable us to monetize our content across the myriad of ever-developing ways that people enjoy music."

Source:
Reuters

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georgeluv (Member) 1 June 2007 9:23
if it has comericals every 2 videos like launch, or if they still censor it i aint biting. RamVideos give out the videos for free, does high quality XviD rips, and splices in the uncensored audio. untill i get the exact same thing or somethign better from the actualy owners i have no reason to watch your stupid adds. [ + quote]
borhan9 (AfterDawn Addict) 1 June 2007 19:07
To me this new Online video thing that is the craze now is the fact that people are tired of cable/pay tv and would prefer to watch thing that they want to watch online even if it has ad's in it. It is better watching good programming than just crap that the channels are just throwing out there because the higher bidder won. [ + quote]
Unfocused (Member) 28 June 2007 6:34
Advertising is going to kill this. If I wanted a bunch a crappy commercials to begin with, I would stick to the television. [ + quote]