AfterDawn: Tech news

More restrictions for ringtone ads

Written by James Delahunty (Google+) @ 24 Jul 2005 8:05 User comments (22)

More restrictions for ringtone ads Anybody who has been tricked into signing up for expensive subscription services while purchasing ringtones will be delighted to hear about new restrictions being placed on ringtone ads in the UK. This comes as a result of complaints about many ringtone companies including Jamster, who are responsible for the Crazy Frog tones. The ads are to buy single ringtones, but in a lot of cases, the small print contains details of subscriptions services.
Icstis has welcomed the new safeguards to protect consumers signing up for premium rate subscription services. The most offending arts of these ads are the fact that they are premium rate services that are often targeted at kids and teenagers who are often unaware of the real prices. "Teenagers are particularly vulnerable as they do not always fully appreciate the conditions attached to such services," said George Kidd, Icstis director.

Under the new rules which have to be fully complied with by August 30th, ads must have prices and conditions properly shown. The rules dictate the font sizes and other methods to showing what you are buying. For example, small font sizes at the end of the advert will no longer be tolerated and neither will scrolling price banners. Customers must also be sent txt messages telling them how to unsubscribe every month or every time £20 is spent.

At the end of June the Department of Trade and Industry announced a big increase in fines for firms that break rules on the selling of premium rate phone services. The maximum fine is now £250,000.

Source:
BBC News

Previous Next  

22 user comments

124.7.2005 8:11
Doggy_Bot
Inactive

Sure, why not...

224.7.2005 9:10

About bloody time. I hate the crazy frog. I hope people will start to phaze out ringtones like this and put their own songs on there. It's a lot easier and yopu don;t have to pay.

324.7.2005 10:10

As soon as i started to see them on MTV, i knew it was a scam. I say let the people get screwed... It's their fault for thinging that stuff is free in this world.

424.7.2005 11:45

I member getting a ringtone that cost &7.50 and it was only meant to cost £3.50 as so I've never got another one since, i think Jamster will be very sad by this news (haha)

524.7.2005 14:34

Not a day goes by when you don't see that damn Frog.. -Mike

624.7.2005 16:48

Well its good to hear that phone spam is gettin to b noticed i am subscribed to them and they keep msg with new offers its crap all i wanted was one pic and now its non stop how doo i unsiscribe??

725.7.2005 4:32

borhan9: I think if you text STOP to the number that you are receiving from that will stop them. Im pretty sure.

825.7.2005 7:21
Reasons?
Inactive

It takes some old fart on a computer five minutes to make the ringtone, then they have to pay a petty CP fee to the artist. Then they sell them 1000%++ profit. @#$%#$s

925.7.2005 8:46

That frog would make a good soup. I hate it more than Bush. If you don't know how to make your own ringtones, then check this: http://forums.afterdawn.com/thread_view.cfm/204360

1025.7.2005 9:06

P. T. Barnum never did say "There's a sucker born every minute.", but the fact that these ringtone muggers er, I mean companys ever even saw the light of day much less are a big money biz proves beyond a shadow of a doubt that there is indeed a sucker born every minute. Actually these days it must be a lot more than one a minute... For those of you who have purchased custom ring tones I have a hot new brightly colored widget with 4 blinking LEDs on the side that beeps occasionally. Just 29.99 a pound. Get yours today. http://www.mark.com

1125.7.2005 13:40
Rosco404
Inactive

PC + Internet + Data Cable = 123

1225.7.2005 14:09

Thanxs Jonny200 will try it

1325.7.2005 14:27
westbrom
Inactive

we have now grazy frogs grazy hits, what next..... help boing boing baggies baggies

1425.7.2005 16:05

I knew they were a scam from the beginning

1531.7.2005 20:04
m_towell
Inactive

I'm glad I haven't seen it - from what I'm reading it must be soooo annoying!! Hey GrayArea! If you can change the cover so I can customise your widget, I'll buy a dozen - LOL ROFL!!

1631.7.2005 21:16
Chr0n0
Inactive

"For those of you who have purchased custom ring tones I have a hot new brightly colored widget with 4 blinking LEDs on the side that beeps occasionally. Just 29.99 a pound. Get yours today. http://www.mark.com" I'll take five!

1731.7.2005 21:16
Chr0n0
Inactive

"For those of you who have purchased custom ring tones I have a hot new brightly colored widget with 4 blinking LEDs on the side that beeps occasionally. Just 29.99 a pound. Get yours today. http://www.mark.com" I'll take five!

1831.7.2005 21:16
Chr0n0
Inactive

"For those of you who have purchased custom ring tones I have a hot new brightly colored widget with 4 blinking LEDs on the side that beeps occasionally. Just 29.99 a pound. Get yours today. http://www.mark.com" I'll take five!

1931.7.2005 21:18
Chr0n0
Inactive

Whoa there...what's up with the triple post?

2031.7.2005 21:18
Chr0n0
Inactive

"For those of you who have purchased custom ring tones I have a hot new brightly colored widget with 4 blinking LEDs on the side that beeps occasionally. Just 29.99 a pound. Get yours today. http://www.mark.com" I'll take five!

2131.7.2005 21:20
Chr0n0
Inactive

This message has been edited since its posting. Latest edit was made on 31 Jul 2005 @ 21:28

2229.11.2006 22:21

Thank god. I own a <a href="http://www.ownyourphone.com/">custom ringtone business</a> (http://www.ownyourphone.com) and bad business practices really make it hard for honest people to succeed. If you ask me, the whole idea of a ringtone service "subscription" is silly. Just buy the ringtones you want...you shouldn’t ever have something unexpected come on your phone bill.

Comments have been disabled for this article.

News archive