It is not a new fact that movies are most often ready for illegal download on the Internet days, and in most cases hours after their cinema release. Having these movies available in the same time frame under a legal model just may be the way to reach a comfortable medium between the movie industry and Internet pirates.
Mr. Woodward told film executives in a conference Thursday, "You're going to have to look at release dates in a slightly different way than you have done before. You're going to have to look at slightly more ingenious ways of making electronic copies available so that people may actually pay a different price for something that they can download at home, which is just being released in the cinema. If they want to watch it at home, then maybe you should make it available to them. But they should pay a premium rate for having it earlier on and it should be encrypted in such a way that it can't be copied."
Source
BBC News