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Disney sold 1.3 million movies on iTunes

Written by James Delahunty (Google+) @ 02 Feb 2007 18:25 User comments (3)

Disney sold 1.3 million movies on iTunes Disney has sold 1.3 million movie downloads on the iTunes music service in the three months on the service according to Chief Executive Officer, Bob Iger. He said that the company saw solid sales from the service in the first few weeks, which then skyrocketed and pushed passed the 1 million sales point over the holidays. The movies that brought the success were Pirates of the Caribbean and Cars.
Iger said that both movies also did well on DVD, actually exceeding the expectations of the company. "We believe the pie is getting bigger," he said, emphasizing that strong sales of either title didn't cut into DVD sales as many content providers fear will happen to them. Paramount also joined up with iTunes earlier this year.

The new studio added to the service boosted the titles on offer from 100 to 250, which is still very low in comparison to rival services. Some Hollywood studios wont join up because of Apple's DRM. One studio executive said "Apple's user rules just scare the heck out of us", since the DRM allows users to authorize up to 5 separate computers (unlimited for iPod) with unlimited playthroughs.

Source:
Ars Technica

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3 user comments

12.2.2007 18:54

"Iger said that both movies also did well on DVD, actually exceeding the expectations of the company. "We believe the pie is getting bigger," he said, emphasizing that strong sales of either title didn't cut into DVD sales as many content providers fear will happen to them." So when are they figure out that the DRM garbage isn't needed? Yeah some people who buy it will give copies to others but that happens with every format of audio/video ever released. Anyone remember when the record/movie moguls tried to stop audio cassettes and vhs tapes? Same argument then as it is now "it will do irrepairable harm to our business" i.e. we might go out of business. Hellllllllo are you still churning out mostly garbage with a few goods films/records here and there? Are you not making a profit off of mostly garbage?

22.2.2007 19:17
natony
Inactive

"Apple's user rules just scare the heck out of us", since the DRM allows users to authorize up to 5 separate computers (unlimited for iPod) with unlimited playthroughs. Wtf? Apple's DRM is tighter than that on any dvd out there (we all know how easily dvds can be ripped), and movie studios are still releasing films on dvd. You can play a dvd on an unlimited number of separate computers, dvd players, etc. I just don't understand these people.

33.2.2007 6:43

they just like to feel like they are in control. And when they are not the freak out.

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