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Mario creator says Nintendo is too conscious of competition

Written by James Delahunty (Google+) @ 17 Feb 2007 16:35 User comments (25)

Mario creator says Nintendo is too conscious of competition Shigeru Miyamoto, creator of the infamous Mario, has warned that Nintendo is paying far too much attention to what the company's rivals are doing. He said that Nintendo needs to focus more on its own offerings and unique strengths. "I do think we are too conscious of competition. There are many companies today that can be compared to Nintendo, but I think that Nintendo should be unique and become a company that can not be compared with the other corporations." he told CNN.
He continued: "Our former president himself has said, 'Do not try to compete with the others, try to be the only one, set yourself apart from others.' We are able to spend as much budget as needed for the challenge of creating something that makes us "the only one. That is why Nintendo puts as much money as possible into such projects and big challenges. Our company thinks that there is never a big enough budget for such challenges"

He referred to the Wii console and the DS handheld console as examples of how Nintendo's innovation can set it aside from competitors. "A new market will open up when you introduce something that people have not expected. I feel strongly that we can have a chance in taking the lead in that market. Nintendo, historically, is a company that takes risks," he said.

Nintendo expects to have sold over 6 million Wii consoles and 23 million DS consoles by the end of its financial year. "I don't think there is a company equivalent that has the know-how or skills with the technology behind the games, or has the history and experience in the entertainment industry, and or has such abundant and motivated staff." he said. "I believe that with our people, we are able to make games that can be accepted by the public for a long time. And as long as we maintain that edge, we will always have an advantage over other companies."

Sources:
GamesIndustry.biz
Full CNN Interview

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25 user comments

118.2.2007 0:51

Quote:
Do not try to compete with the others, try to be the only one, set yourself apart from others.' We are able to spend as much budget as needed for the challenge of creating something that makes us "the only one. That is why Nintendo puts as much money as possible into such projects and big challenges. Our company thinks that there is never a big enough budget for such challenges"
This is why i am a fan of Nintendo's new console it is different and is not the same generic consoles other manufacturers make

218.2.2007 9:41
BobbyBlu
Inactive

Quote:
Shigeru Miyamoto, creator of the infamous Mario
When you going to let Mario die you been make money off the same old cartoon for years.Same mario same games.

318.2.2007 12:00

wtf why would nintendo "kill" mario...mario is nintendo's life line

they would be shooting themselves in the foot if they did

418.2.2007 12:10

i bought my psp two weeks ago and hacked it the next day

you wanna know what was the first thing i got into it?

Snes Super MArio World

so...

you coul ask again way thei wont kill it?
they are still selling super mario world in a remake for ds arent they? so i would say that they know better.

518.2.2007 12:37
dpickett
Inactive

Mario is more than Nintendos life, its their bread and butter. People ll over look forward to the next mario game becasue its "assumed" tht it will be a qaulity game. It's like another one of Nintendos flag ship lines, "Zelda".

I'm far from some FaNboi OmGRoKerrs, i play a little of everything, its just stating the obvious.


my girlfriend still thinks i'm a nerd, but at least i have my ps3 now.

619.2.2007 0:24

look you guys are missing the point:
this man Shigeru Miyamoto, "IS" Nintendo, end of story. AFAIK, hes been with this company for almost 30 years or something like that. When the day comes he either dies or retires, its the beginning of the end for nintendo. now, i havent been a big nintendo fan for awhile, but they certainly have their act together, no matter what certain websites would have you believe. They are one of the few companies that still prove it doesnt take $100,000,000,000,0000,000,000,000 dollars to make a successful product. good for them IMO they shouldnt worry about MS and SONY they dont need to as long as this guys running things he certainly knows his stuff

719.2.2007 7:14

kill Mario!!! What I grew up playing Mario. I still remember being five or six years old pretending to be sick so I wouldnt have to go to school and play Mario.It will be a sad day when that old plumber dies.

819.2.2007 13:07

I a a fan of video games,Mario is a ok game however I feel Mario since the SNES days and has not been done right Mario sunshine is screwed up the level design is ok but making thos jumping zones part of the main game it threw the whole game off,nintendo really needs to focus even more on gameplay if not they will lil by lil become as bad as the rest well maybe not as bad as sega is now *L*

920.2.2007 1:19

blah blah blah "we're sooo good we're gonna kick ass" Nintendo is always full of themselves...

Don't be fooled by their bs now, they've had a good early run but then again so did the N64 and that ultimately was surpassed by MILES by the PS1.

And the GameCube was a complete disaster in the 6th Generation Consoles.

I foresee a bad future for Nintendo, Sony will catch up just you wait.

1020.2.2007 2:14
BIGnewb
Inactive

wii is stupid.mario used to be good.not anymore.ps3 will catch up once the pricce goes down :@

1120.2.2007 3:28

I'm surprised that a senior member would say that. Very interesting.
PS3 will catch up, but it will take years for that to happen. Granted, the ps3 system will last 5-10 years. yes, the wii name is something very... different, but as a device, the wii functions as a very nice gaming console.

Originally posted by BIGnewb:
wii is stupid.mario used to be good.not anymore.ps3 will catch up once the pricce goes down :@

1220.2.2007 10:26
BIGnewb
Inactive

why are you surprised?i am a playstation person.ever since the beginning of playstation 1.i loved mario games.dont get me wrong i still do.but not the games for gamecube and wii.mario has been over used.its not the same anymore since n64 stopped being made.wii may be a nice console and hey i have not tried it yet, but i can say that the mario character should be thought about carefully among nintendo's creators.playstation 3 is selling low because most people still have their ps2 and the games are still working and they can still play online unlike xbox who's xbox live is done(i heard).plus playstation 3 costs too much so people want to try the wii and i heard great things and im happy nintendo evovled from that crap gamecube.

1320.2.2007 15:04

Originally posted by Amir89:
blah blah blah "we're sooo good we're gonna kick ass" Nintendo is always full of themselves...

Don't be fooled by their bs now, they've had a good early run but then again so did the N64 and that ultimately was surpassed by MILES by the PS1.

And the GameCube was a complete disaster in the 6th Generation Consoles.

I foresee a bad future for Nintendo, Sony will catch up just you wait.
Sony is full of far worse BS than Nintendo is,however nintendo is sliding into the realm of bland gameplay,since they are not focused on fluff they have a better chance than MS or Sony to get back into gameplay..

1420.2.2007 21:34

You are absolutley right screw the Wii we should all go out and get a PS3 so that we can buy an xbox 360 ported game but pay even more than 360 owners because it Blu-ray and has no online support. Yaaaaaa. Or we could buy a Wii game that is original and doesn't taste like they were more concerned about it looking pretty and giving you a gears of wargasm than actually being fun because hey were only paying $60 bucks for the same piece of shit time and time again. Maybe the nintendo seal of quality doesn't mean anything to you anymore but when I see it I see something that had sweat and blood poured into it and not just another generic fps because now it's getting ridiculious. Maybe you like being fooled with clones but I like to emerse myself in intelligence and challenges in a new way never before possible.

1521.2.2007 1:55
BIGnewb
Inactive

yea that was confusing..i'm guessing you were going for the wii and disappointed at the same time?lol did anyone else get that?

1621.2.2007 2:28

Originally posted by BIGnewb:
yea that was confusing..i'm guessing you were going for the wii and disappointed at the same time?lol did anyone else get that?
I think what he is saying the 360 and PS3 are over hyped and both are going to share alot of games,while the WII is going to stay somewhat unique.

1721.2.2007 20:51

A+++ goes to ZIppyDSM for guessing correctly.

1822.2.2007 2:06
BIGnewb
Inactive

that is true.but the wii is more aimed at a younger generation of kids rather than xbox and ps3

1922.2.2007 2:13

BIGnewb
yes and no,is more aimed at family's this dose not equal "kids",and if nintendo wanted to keep to kids you would not find alot of teen and mature titles on it.

Nintendo is going for a more general audience while MS and Sony are going for mindless teens with allot of disposable income to buy the shallow game grern.

2022.2.2007 2:13

BIGnewb
yes and no,is more aimed at family's this dose not equal "kids",and if nintendo wanted to keep to kids you would not find allot of teen and mature titles on it.

Nintendo is going for a more general audience while MS and Sony are going for mindless teens with allot of disposable income into buy the shallow game grern.

This message has been edited since its posting. Latest edit was made on 22 Feb 2007 @ 2:16

2122.2.2007 18:07

Quote:
Shigeru Miyamoto, creator of the infamous Mario

Not only did he create Mario, he created Zelda and Donkey Kong. If I was a higher up at Nintendo I would definitely consider his words because if you make him think that it is worth it for him to take his creative genius somewhere else, you are in BIG trouble.

2222.2.2007 18:14

Quote:
[quote]Shigeru Miyamoto, creator of the infamous Mario

Not only did he create Mario, he created Zelda and Donkey Kong. If I was a higher up at Nintendo I would definitely consider his words because if you make him think that it is worth it for him to take his creative genius somewhere else, you are in BIG trouble.[/quote]his words do ring true however Mario sunshine,Zelda WW and Metrion Prime 2 were less than great and I worry nintendo is falling into "mediocre decline".....

2323.2.2007 18:26

Bland as some of the previous Gamecube titles seemed, they were still really fun, and also had some very decent replay value. Twilight Princess looks way more interactive than Wind Waker, but I'm only basing that on the few chances I had playing TP over actually playing and beating WW.

While I admit that the Wii Sports and WiiPlay weren't super fun to me, they were still executed very well, and still had some fun interaction between me and the person I was playing with. That's one of the better things about this console; it's way funner to play with someone else on the same console :D

Aside from that, I've played on 2 of the 3 current gen systems (seen PS3 played but not played myself), but in terms of expectation, the Wii goes slightly beyond what I expected it to be, which is a good thing.

2423.2.2007 18:35

Originally posted by Rikoshay:
Bland as some of the previous Gamecube titles seemed, they were still really fun, and also had some very decent replay value. Twilight Princess looks way more interactive than Wind Waker, but I'm only basing that on the few chances I had playing TP over actually playing and beating WW.

While I admit that the Wii Sports and WiiPlay weren't super fun to me, they were still executed very well, and still had some fun interaction between me and the person I was playing with. That's one of the better things about this console; it's way funner to play with someone else on the same console :D

Aside from that, I've played on 2 of the 3 current gen systems (seen PS3 played but not played myself), but in terms of expectation, the Wii goes slightly beyond what I expected it to be, which is a good thing.

Bland?
Not really more a different level of polish than during the 90's but better than most other games MP2 is unbalanced but still good,Zelda WW was good but missing something,Mario SS was ok but did not flow well,you could say the games have shallow polish on them *L*
Unlike some/most newer titles of the past 2-4 years that are just shallow and rushed.

2524.2.2007 12:54

Manhunt 2 will be arriving this summer on PS2, PSP, and? Wii.
rockstargames.com

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