AfterDawn: Tech news

MTV wants to make video games

Written by Dave Horvath @ 16 Aug 2007 19:21 User comments (22)

MTV wants to make video games The pioneer in music television, MTV Networks has announced plans to invest some $500 million in video games, wanting to grab hold of a part of the $30 billion market. Their main goal in seeking out the video game market is to reach their consumers everywhere they spend money. This is in part of a two year global strategy to incorporate game development at the inception of all new programming plans and not as an afterthought.
"As we take our brands narrow and deep to serve our targeted, niche audiences, we're putting well over $500 million behind building our games business across all of the brands in our portfolio," said MTV Chairman and Chief Executive Judy McGrath. Ms. McGrath also stated that she'd like to see more games developed based on the ideas behind the network's shows.

Some analysts feel that this is a bad move for a media organization to get into video game development. Wedbush Morgan analyst Michael Pachter stated that "Media companies are crazy trying to bring video-game development in house. They act like anyone can do this. The fact is not everyone can."

Dispite reports that MTV has been gradually losing its audience, the executives there feel that bringing video games into the foray will hold the attention of the younger audiences as well as adults.

MTV had setup a few web-based gaming sites and advertised on their television channels. There were approximately 42 million unique visitors to their sites which lead them to believe that 47% of MTV's viewers also enjoy playing games. MTV's first sacrificial lamb will be an upcoming game slated for the Xbox 360 and the PS3 called Rock Band allowing gamers to play guitar, drums and even sing along with the game. It all remains to be seen how all of this shapes up.

Source:
Reuters

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22 user comments

116.8.2007 19:24

HAHAHAHA

well unless the games are fun that 500 million is a waste

216.8.2007 19:47

Rock band is supposed to be guitar hero on steroids.

316.8.2007 19:47

OMG, you cant even make music. and now you want to make games. whats it about you walk thru the mansions of greedy ass bands, oh yea now thats a game cant wait to see there solid gold toilet.

416.8.2007 19:48
vinny13
Inactive

I hope they make an Andy Milasomthin(can't spell) video game! That guy is such a F***ing retard! He is, if I might add, the sh!t.

516.8.2007 20:06

O i got it the perfect game. your the head of the RIAA and to succeed in the lands of greedy ness you must sue dead grannys and people without computers
children that dont know if it was a proxy virus or not.and when your greedy meter turns red you unlesh the senetors purchased combo moves

616.8.2007 20:25

Look at the popularity of MTV. They will get all those teeny boppers to unload their parents money for whatever they make. Whatever band is hot they will put them in a "template game." Surprised they haven't done this earlier.

716.8.2007 20:37
vinny13
Inactive

MTV Has the worst shows I've ever watched. They're like sh!tty soap operas for teens... *shivers*. But MTV2 has some good shows that I like, like Pimp my Ride or the Andy Milosomthin' Show, some other "tricked out" car show, Cribs, and maybe some other ones. The other thing I like about MTV2 is that ther are back-to-back episodes almost all the time :)

Too bad it's not Direct TV no more ;P

816.8.2007 21:21

Hopefully their games won't be worse than their shows.

916.8.2007 22:49

I remember when all they really played was music and focused on music. I haven't watched mtv since they started making a few different raod rules/real world/look at me while I make a fool out of myself shows. I really liked the videos though.

1016.8.2007 23:35

yah same here but they sold out.

1117.8.2007 0:24

if they make something like guitar heros, put licensed music into the game otherwise thier games will be worthless.

This message has been edited since its posting. Latest edit was made on 17 Aug 2007 @ 0:26

1217.8.2007 4:32

lol... how stupid.

MTV making games... ?

1317.8.2007 6:12

Quote:
reach their consumers everywhere they spend money
Is the keyword reach? Or should they have substituted "Grow extra hands so that we can snatch up even more of the almighty dollar from unsuspecting sheeple?"

On another note, can MTV get any farther away from the ideas that originally formed them? Just think, there are probably teeneagers out there who never have knows MTV to actually play "Music."

1417.8.2007 11:34

I would strongly recommend MTV not to...anybody remember that pos Pimp My Ride??? Wow, if that is an indicator of things to come....stay far, far away from game development!

And if you are reading this MTV big wigs...no more dating shows please!

1517.8.2007 18:06
SamNz
Inactive

aarrgghhhhhhhh *runs and hides from what is going to be some horrible games*

1617.8.2007 19:48

We'll see what rock band is and how well it will do.

1718.8.2007 9:20

Originally posted by vinny13:
MTV Has the worst shows I've ever watched. They're like sh!tty soap operas for teens... *shivers*. But MTV2 has some good shows that I like, like Pimp my Ride or the Andy Milosomthin' Show, some other "tricked out" car show, Cribs, and maybe some other ones. The other thing I like about MTV2 is that ther are back-to-back episodes almost all the time :)

Too bad it's not Direct TV no more ;P
imagine if there were some kind of pimp my ride game though customizing cars is almost now in every racing game (need for speed......

1818.8.2007 10:37

Narmo, they already made the game pimp my ride. it sucked major wedges.

1918.8.2007 11:04

Originally posted by DXR88:
Narmo, they already made the game pimp my ride. it sucked major wedges.

o i never knew probably cause it was too sucky i didn't hear any news about it lol

2021.8.2007 21:05

MTV should remake Michael Jacksons game into an updated Moonwalker game.

2126.9.2010 7:23
spam
Vahvistamaton

type your comments here

2226.9.2010 16:49

Originally posted by borhan9:
MTV should remake Michael Jacksons game into an updated Moonwalker game.
Michael Jackson: Return of Bubbles the Moon Chimp.

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