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Universal markets television series with discount DVDs

Written by Rich Fiscus (Google+) @ 22 Sep 2007 21:00 User comments (2)

Universal markets television series with discount DVDs NBC distributor Universal is hoping to increase ratings for their critically acclaimed show Friday Night Lights. The show, based on the movie of the same name, has been well received by critics, but hasn't fared nearly as well in the ratings. Hoping to reverse the show's fortunes, Universal has made the show's first season available on DVD for around half the price usually associated with other television series.
"We're certain that home entertainment consumers who haven't yet experienced this unique show will be instantly won over by it once they see it," said Hilary Hoffman, senior VP of brand and digital marketing at Universal.

Apparently the reduced price hasn't been particularly effective, as sales haven't been impressive so far. Until the new season starts there's no way of knowing whether this is an indication of the show's future ratings, or merely a failed marketing effort. However if the show does take off it may mean a lot of new viewers happily discovering the first season available at near discount bin prices.

Source: Video Business

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2 user comments

122.9.2007 22:00

Listen, this show is truly great!
I'll admit after reading constant raving reviews from EW,
I downloaded the first couple episodes from a p2p site. After
watching all of those in a row, I needed more. So, for 20 bucks
at Target I have now finished the season. Easily one of the best
shows on t.v. Please try it for yourself. We let Freaks and Geeks
go and now how awful is that.

228.9.2007 16:18

What they should do is make it avalible for download for free and see how many people download it and then they can gage the popularity of it.

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