Amazon has announced today a new advertising partnership with Pepsi that should be the beginning of a new era of authorized downloads.
Last week at CES, many music industry bosses favored ad-supported, subscription based models of music sales, especially now that DRM is almost dead.
Amazon, which now offers 3.25 million DRM-free songs from all the Big 4 labels as well as from independent labels. The new deal with Pepsi will mean Pepsi products will have "points" under the caps which can be collected and redeemed for MP3 songs on Amazon.
There was no word on how much each point is worth but Pepsi noted that over 4 billion bottles will be circulated during the promotion.
Source:
betanews
Amazon, which now offers 3.25 million DRM-free songs from all the Big 4 labels as well as from independent labels. The new deal with Pepsi will mean Pepsi products will have "points" under the caps which can be collected and redeemed for MP3 songs on Amazon.
There was no word on how much each point is worth but Pepsi noted that over 4 billion bottles will be circulated during the promotion.
Source:
betanews
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