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Super Bowl halftime performance lifts online sales for Heartbreakers

Written by Rich Fiscus (Google+) @ 16 Feb 2008 22:29 User comments (7)

Super Bowl halftime performance lifts online sales for Heartbreakers The Super Bowl is perhaps the best known advertising spectacle in the world, but it's not just advertisers who can benefit from increased sales after the big game. Tom Petty and the Heartbreakers saw a huge increase in sales of their back catalog after being featured in the halftime show.
While viewers were waiting for a chance to see the latest Madison Avenue efforts on Super Bowl Sunday they were bombarded with reminders that The Heartbreakers would be playing at halftime, which was already fueling sales.

Although the spike in sales isn't particularly notable, what makes it interesting is the job Universal Music Group (UMG) did turning the free publicity into online sales. "A huge part of our marketing was online-based," executive vice president/general manager of Universal Music Enterprises Mike Davis said. "With big television events, the online aspect is so important because people can see (the performance) happen onscreen and then immediately react and buy it online. With so much music being bought online now anyway, it's an easy bull's-eye to market to."

According to Davis, more than a third of the sales for the band's 'Greatest Hits' compilation were downloads. That album landed at number 1 on the Billboard album charts, and another compilation, titled 'Anthology: Through The Years' came in at number six. Additionally, all the songs the band played at halftime have seen greatly increased downloads.

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7 user comments

117.2.2008 12:39
vinny13
Inactive

Well duh, the Super-Bowl is like the biggest ad of the year :P

217.2.2008 16:04
7thsinger
Inactive

Is it my imagination or does Tom Petty look exactly the same as he did thirty years ago? Granted, his face is "fuller" now, but jeez...

Oh, and i'll take Tom Petty over Prince or Janets nipple for any superbowl, or performance in general.

This message has been edited since its posting. Latest edit was made on 17 Feb 2008 @ 16:05


317.2.2008 16:58

The halftime show (IMO) was one of the most snoozing halftime shows i have ever seen. Very dull... Hope it gets better next year.

Remeber, this is "My Opinion"

417.2.2008 18:27

My opinion, I loved it, it was my favorite half time show out of all of them. I'm guessing alot of younger people didn't know who Tom Petty was, so it gave more people a chance to hear some of his music.

Edited for terrible grammar.

This message has been edited since its posting. Latest edit was made on 18 Feb 2008 @ 8:46

518.2.2008 0:43

Originally posted by geestar20:
The halftime show (IMO) was one of the most snoozing halftime shows i have ever seen. Very dull... Hope it gets better next year.

Remeber, this is "My Opinion"

In fairness to Super Bowl organizers it was every bit as exciting as the Tom Petty concert I was at a couple of years ago. Except that I also got to see a great band open for him (The Black Crowes) which made it worth the price my brother paid for the ticket ;)

69.4.2008 16:05

They do say any publicity is good publicity.

79.4.2008 16:12
goodswipe
Inactive

Quote:
Is it my imagination or does Tom Petty look exactly the same as he did thirty years ago? Granted, his face is "fuller" now, but jeez...

LOL, right! Dude doesn't look like he's aged a year. You do know that he plays that character Lucky, on King of The Hill?

In other news, way to go for Tom Petty and The Heartbreakers!

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