Good for Toshiba, i thought they would have lost more.

The original estimate seemed a little high. Maybe because it's unfathomable to me that a corporation can't see the warning signs and maybe put the brakes on when the losses start to reach...I don't know.... a couple hundred million. Still can't believe that they spent $3 million on a superbowl ad when the loss was just on the horizon. I guess marketing didn't get the memo. Maybe those are acceptable losses in a war. You can't win without sacrifices, but as we've seen, you can't lose when you sacrifice the most $$$.

Ahh, that was a drop in the bucket for Toshiba. Just another day, another dollar.

Losing face is more important than losing money...

Toshiba is a great company and im sure they will try again.

I wonder if its afterdawn'able news when sony comes out with there mass losses on the hd front?

I think they already did.

In fact there were several articles about Blu-Ray WINNING the format war. ;-P

Originally posted by goodswipe:

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Ahh, that was a drop in the bucket for Toshiba. Just another day, another dollar.

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Well I won't quite call it a "drop" it could have been a lot worse that is for sure.

Personally I am glad to see them pull out when they did, because it shows that while they were determined to fight it out they are (semi?) smart throwing in the towel before it got financially way out of control.

Peace

Originally posted by themind:

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I wonder if its afterdawn'able news when sony comes out with there mass losses on the hd front?

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Absolutely it is! I also would be interested in these figures, just to prove a point that Sony will still be recovering costs for many years to come. So to all those complaining about the cost of Blu-ray, step back and just think for a second... If this is how much Toshiba sacrificed and lost! Just how much did Sony need to sacrifice to win?

However, Sony still has a format (business model) to eventually generate profit from. Toshiba does not, so their losses can only get worse, not better. As we've seen lately with all the buy back schemes etc.

I am a proud Blu-ray (PS3) owner and I have backed this format from day one. However, I do feel that having these two formats would have been great, if the movie studios could have found a way to be on both formats instead of backing just just one. However, as we know business is a ruthless game where this wouldn't have been possible. Hypothetically if it turned out the other way and HD-DVD did happen to win this format war, I wouldn't have hesitated in purchasing a HD-DVD player. Unlike others on this site, who seem to have said "I do" to their chosen format... lol!

its all a conspiracy i tell you! i bet sony payed them to say that! i bet sony even payed afterdawn to post this! i bet sony had the biggest lost since they had to pay warner, fox, blockbuster, nextflix, wallmart, bb, and disny those trillion dollars! Sony had to pay everyone so their even more broke than toshiba!

its usually like this every time of the year for hd dvd! i know it! later on, sales will pick up, the chinese players will flood the market and warner will go exclusive soon! youl see! the sources of the sources of the sources of the sources of my sources told me!

ps. toshibas biggest mistake is that they went at it alone! sony didnt! sure sony struggled but not on their own! they werent the only one coming up with the sales!

If this is how much Toshiba sacrificed and lost! Just how much did Sony need to sacrifice to win?